Results 61 to 70 of about 51,739 (151)
Cuadernos de Administración, 2015 El actual entorno competitivo de mercados involucra la aplicación estratégica del neuromarketing como ayuda al aumento del consumismo y prevalencia de marcas y productos.
William R. Avendaño Castro +2 more
doaj
M+D: conceptual guidelines for compiling a materials library [PDF]
, 2009 This article proposes to present a study conducted by the Raw Materials research group, the results of which comprise the conceptual guidelines for compiling an M+D material library. The study includes the topic, materials and design taking the impact of
Dantas, Denise, de Campos, Ana Paula
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Starmaya: The first arabica F1 coffee hybrid produced using genetic male sterility [PDF]
, 2019 In the present paper, we evaluated the implementation of a seed production system based on the exploitation of male sterility on coffee. We studied specifically the combination between CIR-SM01 and Marsellesa® (a Sarchimor line), which provides a hybrid ...
Alpizar, Edgardo +11 more
core +1 more source
The Role of Knowledge in Constructing the Quality of Olive Oil in Spain [PDF]
, 2019 The sustainability of a large proportion of Spanish olive oil-producing territories depends to a great extent on their capacity to fit into a specific model of food quality.
Aguilar Criado, Encarnación +2 more
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Sensory marketing and tourist experiences [PDF]
, 2012 Marketing has been increasing its focus on the role of the five human senses in consumer behaviour, since research under the experiential paradigm has pointed to multisensory stimuli as intensifiers of consumers’ experiences, such as tourist experiences.
Agapito, Dora +2 more
openaire +1 more source
Structuring Consumer Preferences with the SEM Method [PDF]
Structuring preferences has been developed with econometric models using functional flexible parametric form and the exploring the perceptions about expressed and latent needs using different multivariate approaches.
Rosa, Franco
core +1 more source
CARACTERIZAÇÃO AFETIVA DOS AMBIENTES DE LOJAS DE VESTUÁRIO
Revista ProjetarA área da experiência do consumidor cresce constantemente pois trata-se de uma das mais eficazes estratégias da atualidade para aumentar o engajamento e melhorar a lucratividade das marcas.
Ítalo José de Medeiros Dantas +4 more
doaj +1 more source
Sensory analysis of heated sodium alginate film flavored with chicken stock [PDF]
, 2018 The spread of non-communicable diseases (NCD) is considered one of the top health problems worldwide. A low intake of fruits and vegetables in conjunction with a high consumption of foods rich in saturated and trans fats, salt and sugar has been reported
Busti, Pablo Andres +4 more
core +1 more source
Revista Economía y Negocios, 2017 El presente trabajo tiene como objetivo analizar la aplicación de las estrategias de Marketing Sensorial que fueron trabajadas por ocho binomios candidatos a la presidencia y vicepresidencia durante la campaña electoral de primera vuelta en las ...
Fernando Hallo-Alvear +1 more
doaj +1 more source
AESTHETICS CONFERS VALUE TO THE FIRM [PDF]
The aesthetics offers multiple, powerful, specific and tangible advantages to the firm such as: it creates fidelity; it expresses the personality of the firm and of its marks; it allows the establishment of superior prices; the aesthetics message ...
Flaviu Meghisan, Gheorghe Meghisan
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