Results 81 to 90 of about 286,418 (218)

Social media marketing [PDF]

open access: yes, 2021
Social media marketing is one of the biggest opportunities in marketing today! Social media marketing focuses on how to use social media networks to promote engagement as part of an inbound communication.
Sassenberg, Anne-Marie
core  

Social marketing and systems science: past, present and future [PDF]

open access: yes, 2017
Purpose: The purpose of this paper is to present retrospective, current and prospective aspects of social marketing and systems science integration.
Domegan, Christine, Brychkov, Dmitry
core   +1 more source

Exploring views and experiences of a unique alcohol assertive outreach model, the primary care alcohol nurse outreach service (PCANOS): a qualitative study

open access: yesBMC Primary Care
Background There are recognised barriers to engagement with mainstream alcohol services for certain groups within populations. Alcohol assertive outreach is an approach that uses repeated, persistent and flexible methods to engage with patients with ...
Clare Sharp   +3 more
doaj   +1 more source

Investigating the impact of AI on improving customer experience through social media marketing: An analysis of Jordanian Millennials

open access: yesComputers in Human Behavior Reports
The advent of artificial intelligence (AI) has triggered a significant evolution in the sphere of social media. This research is designed to explore the influence of AI technologies in user experience under Social Media Marketing examining augmented ...
Fandi Omeish   +2 more
doaj   +1 more source

Ethics in Social Marketing: in search of pronēsis [PDF]

open access: yes, 2013
[Extract] Concerns regarding the lack of codes of ethics (CoE) for Social Marketing and related fields such as health promotion have been made for over a decade (Sindall, 2002).
Eagle, Lynne   +2 more
core  

Social Marketing: Singapore, Malaysia and Thailand [PDF]

open access: yes, 2015
Social marketing is increasingly being used by governments and organisations to address a broad range of social and health problems. This chapter starts by defining social marketing and outlining the key benchmark criteria used by practising social ...
Sharyn Rundle-Thiele   +2 more
core   +1 more source

Ações de responsabilidade social como elemento da governança em complexos imobiliários: quais as intencionalidades na Reserva do Paiva?

open access: yesRevista Movimentos Sociais e Dinâmicas Espaciais, 2016
O artigo analisa as ações de responsabilidade social no complexo imobiliário Reserva do Paiva, apontando seus limites, desafios e incongruências entre o que se propõe e o que de fato se coloca como prioritário na governança desse complexo imobiliário ...
Adauto Gomes Barbosa
doaj  

A framework for sustainable marketing [PDF]

open access: yes, 2011
This article examines how sustainable marketing could be achieved through the contribution of three existing marketing sub-disciplines; green marketing, social marketing and critical marketing. Green marketing facilitates the development and marketing of
Gordon, R   +7 more
core   +1 more source

El marketing social y la obesidad infantil

open access: yesResponsibility and Sustainability, 2021
En Ecuador los índices de obesidad infantil se han visto en aumento con respecto a 20 años atrás; sin embargo, su abordaje ha sido escaso. A razón de ello, y desde la mirada del marketing social, se presenta este documento, fruto de un trabajo de ...
Marco Antonio Ríos Ponce   +2 more
doaj  

The Use of the Major Components of Social Marketing: A Systematic Review of Tobacco Cessation Programs [PDF]

open access: yes, 2017
This study provides a qualitative systematic review of social marketing tobacco cessation programs identify the extent to which seven major components of social marketing are used in social marketing programs targeting tobacco cessation and to classify ...
Almestahiri, Ra'd   +8 more
core   +1 more source

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