Results 71 to 80 of about 102 (102)

Alcohol and social marketing

BMJ, 2009
openaire   +2 more sources

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

Journal of Business Research, 2020
Hongwei He
exaly  

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Randolph E Bucklin, Koen Pauwels   +2 more
exaly  

Redefining social marketing with contemporary commercial marketing definitions

Journal of Business Research, 2010
Stephen Dann
exaly  

Market Socialism

1987
openaire   +1 more source

Elements of strategic social media marketing: A holistic framework

Journal of Business Research, 2017
Reto Felix, Philipp A Rauschnabel
exaly  

Social marketing: A pathway to consumption reduction?

Journal of Business Research, 2009
Ken Peattie, Sue Peattie
exaly  

The promise of social marketing

Social Marketing Quarterly, 1994
openaire   +1 more source

Systems Social Marketing and Macro-Social Marketing: A Systematic Review

Social Marketing Quarterly, 2020
Tina Flaherty, Christine Domegan, Sinéad Duane   +2 more
exaly  

Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction

Technological Forecasting and Social Change, 2019
Shih-Chih Chen, Chieh-Peng Lin
exaly