Results 61 to 70 of about 286,418 (218)
A conceptual framework of cool for social marketing [PDF]
, 2016 Purpose: The purpose of this paper is to present a conceptual framework of cool for social marketing through a comprehensive literature review and integrating extant literature on cool.
Mohiuddin, Khondker Galib B +3 more
core +1 more source
Disguising the Performance of M-games in Social Marketing [PDF]
, 2015 Despite the explosion of mobile games (m-games) and the uptake of games as a social marketing tool for behaviour change, little is known about which game attributes (design factors within a game) are preferred by consumers for social marketing m-games ...
Mulcahy, Rory
core
Dead cert or long shot: The utility of social marketing in tackling problem gambling in the UK? [PDF]
, 2009 Social marketing has grown from a fledgling discipline to one recognised as an established means of eliciting behaviour change. Concomitant with the maturation of social marketing has been an increasing focus on expansion into new and untapped areas for ...
Gordon, Ross, Moodie, Crawford
core +1 more source
Healthy Eats – evaluation of a social marketing program delivered in primary school settings [PDF]
, 2022 More than 37 per cent of North Queensland adults are obese, 10 per cent higher than the Australian national average of about 27 per cent. In response, Life Education Queensland (LEQ) researched, developed, piloted, and delivered the Healthy Eats program ...
Isbanner, Sebastian +2 more
core
The effectiveness of social marketing interventions for health improvement: What's the evidence? [PDF]
, 2006 Objectives: To review the effectiveness of social marketing interventions designed to improve diet, increase physical activity, and tackle substance misuse.Study design and methods: This article describes three reviews of systematic reviews and primary ...
McDermott, Laura +3 more
core +1 more source
BMC Public HealthBackground Smokefree prison policies reduce smoking-related harms among those living and working in prisons. Helping people released from smokefree prisons to remain abstinent post-release could deliver considerable additional benefits given high rates ...
Ashley Brown +2 more
doaj +1 more source
Reaffirming the Neutrality of the Social Marketing Tool Kit: Social marketing as a hammer, and social marketers as hired guns [PDF]
, 2015 Social marketing has been a discipline founded on the open and robust exchange of ideas regarding the nature of social changophical framework, it also relies on the open communication between academic and practitioner to ensure those researching and ...
Dann, Stephen
core +1 more source
Revista de Investigación Agraria y Ambiental, 2014 La presente investigación se realizó con el objetivo de proponer una campaña de bien público para los habitantes de la ciudad de Puerto Padre, Cuba, que contribuya a fomentar el desarrollo de la agricultura urbana.
Jorge Ramona Altabas +2 more
doaj +1 more source
Social Network In Marketing (Social Media Marketing) Opportunities And Risks
, 2011 The most well-known social software applications are weblogs, wikis, social networking sites and instant messaging. Social networking at a high level is described as the convergence of technologies that make it possible for individuals to easily communicate, share information, and form new communities online.
Waad Assaad, Jorge Marx Gómez
openaire +3 more sources
Using social media to create engagement: a social marketing review [PDF]
, 2019 Purpose: Recognising the potential of social media as an integral driver of communication that can create engaged communities through dialogic or two-way conversations, this study aims to identify and describe the use of social media in creating ...
Weaven, Scott +3 more
core +1 more source