Results 51 to 60 of about 286,418 (218)
Social learning in market games [PDF]
Abstract Our experiments test the effect of different information settings on firms’ behaviour in duopoly price and quantity games. We find that when players have full information on their rivals’ choices, the imitation rule prevails, and such learning behaviour induces more competitive outcomes in the Cournot market designs.
SBRIGLIA, Patrizia +2 more
openaire +5 more sources
Background Many patients diagnosed with lung cancer continue to smoke even though this can make their treatment less effective and increase side effects. E-cigarettes form part of the UK's tobacco harm reduction policy landscape and are, by far, smokers'
Allison Ford +6 more
doaj +1 more source
The Impact of Social Media Activities on Brand Equity
This study aims to investigate the impact of Social Media Activities on brand equity (brand awareness and brand image). A cross-sectional quantitative study has been conducted using a validated questionnaire distributed to a convenience sample of 362 ...
Ra’ed Masa’deh +5 more
doaj +1 more source
Marketing as if people mattered [PDF]
Marketing is bad for us. Despite - or indeed because of - all the consumer orientation, co-creation and excellent customer service, it is doing us immeasurable harm.
Hastings, Gerard
core +1 more source
The meaning, effectiveness and future of social marketing [PDF]
First paragraph: The unique feature of social marketing is that it takes learning from the commercial sector and applies it to the resolution of social and health problems.
Hastings, Gerard +2 more
core +1 more source
Background Prison foodways offer a unique opportunity to improve the physical and mental health and wellbeing of an underserved population, yet prison food is often rejected in favour of ‘junk’ food.
Clair Woods-Brown +2 more
doaj +1 more source
Healthy Heroes, Magic Meals and a Visiting Alien: Community-led Assets-based Social Marketing [PDF]
Although social marketing emphasizes consumer orientation, it is only in recent years that consumers and communities have been at the center of program development and implementation. This article illustrates how, on a modest budget, social marketing and
Arnott, Lisa +2 more
core +1 more source
Ten promises to Terry: Towards a social marketing manifesto [PDF]
Purpose - This paper aims to present the problem of obesity and associated ill health in the UK. It seeks to show how marketing by major companies contributes to this problem.
Hastings, Gerard
core +1 more source
Community‐derived solutions to increase citizen science participation
Citizen science provides members of the public with the opportunity to be involved in conservation. Redlands Coast Koala Watch is funded by local government which partners with citizens and koala researchers.
Liz Foote, Sharyn Rundle‐Thiele
doaj +1 more source
Introduction Second-hand tobacco smoke exposure is a cause of serious ill-health for children, and in most European countries this exposure occurs predominantly in the home. There is therefore a great deal of research interest in reducing smoking at home,
Esteve Fernandez +5 more
doaj +1 more source

