Results 41 to 50 of about 286,418 (218)
La comunicación institucional con fines políticos: el caso de las campañas de igualdad de género
Anàlisi: Quaderns de Comunicació i Cultura, 2015 La sociedad española aún no es igualitaria y, en materia de corresponsabilidad, queda mucho por hacer. Las campañas de sensibilización pueden y deben contribuir a mejorar la situación.
Natalia Papí-Gálvez, Jesús Orbea Mira
doaj +1 more source
Critical social marketing - The impact of alcohol marketing on youth drinking: Qualitative findings [PDF]
, 2010 This paper presents findings from qualitative research, in the form of 1-1 interviews with marketing practitioners and focus groups with young people, as part of a study examining the cumulative impact of alcohol marketing communications on youth ...
Hastings, Gerard +3 more
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The future of social media in marketing [PDF]
Journal of the Academy of Marketing Science, 2019 AbstractSocial media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social media lies when considering marketing-related ...
Appel, Gil +3 more
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Social Interactions in the Labor Market [PDF]
SSRN Electronic Journal, 2011 We examine theoretically and empirically social interactions in labor markets and how policy prescriptions can change dramatically when there are social interactions present. Spillover effects increase labor supply and conformity effects make labor supply perfectly inelastic at a reference group average. The demand for a good may also
Grodner, Andrew +2 more
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Whose behavior is it anyway? The broader potential of social marketing [PDF]
, 2000 Social marketing has established itself as an effective technology for changing the health behaviors of individual citizens. However, people's behavior is not just determined by their own choices but also by their social context.
MacFadyen, Lynn +2 more
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Promotion of smoking through social media : implications for social marketing [PDF]
, 2014 Social marketing has been widely used to affect health-related behaviours by either creating positive images of healthy behaviours e.g. ‘eat right’ (Evans, 2008) or by focusing on negative appeals, such as those used in road-safety campaigns (Hastings ...
Soboleva, Alena (R17462) +2 more
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Applying the social ecological model to social marketing communications [PDF]
, 2013 <b>Purpose -</b> By applying social ecological models of health behaviour to marketing communications to achieve behaviour change, we illustrate the importance of taking into account various economic, environmental, institutional and social ...
Holme, I. +11 more
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BMJ Open, 2019 ObjectiveElectronic cigarettes (e-cigarettes) were introduced into all Scottish prisons in February 2018, some months after prisons began preparing in 2017 for a smoking ban implemented in November 2018.
Helen Sweeting +4 more
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Value Co-Creation in Social Marketing: Functional or Fanciful? [PDF]
, 2013 Purpose - Value co-creation thinking is reshaping the understanding of markets and marketing and presents a significant opportunity to develop the theory and practice of social marketing.
Domegan, Christine +4 more
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Social marketing in healthcare
Australasian Medical Journal, 2011 Social marketing is an important tool in the delivery of healthcare services. For any healthcare programme or project to be successful, community/consumer participation is required. The four principles of social marketing can guide policymakers and healthcare providers to successfully plan and implement health programmes.To review the existing ...
openaire +2 more sources