Results 21 to 30 of about 286,418 (218)
On the social structure of markets [PDF]
Cambridge Journal of Economics, 2006 Economic theorists have seldom discussed the social structures behind markets, even though market trading relies heavily on seller/buyer roles and personal relations among traders. This paper considers the structural basis of markets and proposes a layered approach which accommodates a wide range of competitive and relational trade within a definition ...
openaire +3 more sources
Some reasonable but uncomfortable questions about social marketing [PDF]
, 2011 Purpose - The purpose of this paper is to explore the scope of social marketing by re-examining some of its core concepts: the balance between the "wants" of individuals with the "needs" of society; the nature of exchange; the inclusion of techniques not
Tapp, Alan +3 more
core +1 more source
BMJ Open, 2021 Objectives To examine public views on COVID-19 vaccination and consider the implications for communications and targeted support.Design Cross-sectional study.Setting Online and telephone nationally representative survey in Great Britain, January to ...
Helen Bedford +9 more
doaj +1 more source
Relational paradigms in social marketing [PDF]
, 2003 It is fifty years since Wiebe suggested that generic marketing principles could tackle health and welfare problems and thirty since Kotler christened this "social marketing." The future of social marketing depends on continuing this learning from ...
Hastings, Gerard, Gerard Hastings
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Social marketing: A critical response [PDF]
, 1994 This paper presents a response to Buchanan et al.'s critique of our previous paper 'Social Marketing and Communication in Health Promotion' (Health Promotion International, 6, 135-145).
Hastings, Gerard, Haywood, Amanda J
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Clinical and Biomedical Research, 2020 Este estudo está alicerçado em três eixos: a questão da AIDS entre os adolescentes, o comportamento sexual desse grupo sob o prisma da prevenção, e o marketing social, questionando a eficiência deste instrumento, enquanto método, para conter o avanço da
Maria Salete Macedo +1 more
doaj +1 more source
Socioeconomic Relations of Food Waste in Selected European Countries
Economies, 2022 The present paper deals with the issue of food waste in selected European countries, in which we have tried to analyze the socioeconomic rations. The main aim of our research was to analyze food waste quantity and compare the amount of wasted food in ...
Filip Tkáč +3 more
doaj +1 more source
Social marketing, smoking cessation and inequalities [PDF]
, 2006 First paragraph: 'Social marketing' is gaining currency. It was identified as a key tool in the UK's recent public health White Paper (Choosing Health 2004) and the Canadian, New Zealand, Australian and US governments are all exploring its potential.
Hastings, Gerard +3 more
core +1 more source
Learning what our target audiences think and do: extending segmentation to all four bases
BMC Public Health, 2019 Background While acknowledged as one of social marketing’s necessities, limited reporting of segmentation exists. The current study seeks to extend segmentation drawing on all four segmentation bases within the context of Queensland young adult sexual ...
Anna Kitunen +5 more
doaj +1 more source
Social marketing and communication in health promotion [PDF]
, 1991 Communication is a central aspect of health promotion and the opportunity for mass communication makes the 'media' a popular option amongst health promoters.
Hastings, Gerard, Haywood, Amanda J
core +1 more source