Results 11 to 20 of about 128,744 (268)
A systematic review of parent based programs to prevent or reduce alcohol consumption in adolescents
BMC Public Health, 2019 Background Adolescent alcohol consumption is an issue of ongoing concern and programs targeting parents have been identified as an important component in minimizing and preventing alcohol related harm in adolescents.
Erin Hurley +2 more
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Clinical and Biomedical Research, 2020 Este estudo está alicerçado em três eixos: a questão da AIDS entre os adolescentes, o comportamento sexual desse grupo sob o prisma da prevenção, e o marketing social, questionando a eficiência deste instrumento, enquanto método, para conter o avanço da
Maria Salete Macedo +1 more
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Marketing Social Responsibility [PDF]
, 2010 We analyze the marketing strategies of vertically differentiated firms when consumers observe their performance on corporate social responsibility (CSR) and firms simultaneously decide the price, advertising intensity and the investment in CSR. While advertising increases consumers’ perception of product quality, CSR is introduced as “an observable and
Banerjee, Sumitro, Wathieu, Luc
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Tobacco Induced Diseases, 2018 Background The display of tobacco products at the point-of-sale (POS) allows tobacco companies to showcase their products and communicate with consumers.
Allison Ford +4 more
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On the social structure of markets [PDF]
Cambridge Journal of Economics, 2006 Economic theorists have seldom discussed the social structures behind markets, even though market trading relies heavily on seller/buyer roles and personal relations among traders. This paper considers the structural basis of markets and proposes a layered approach which accommodates a wide range of competitive and relational trade within a definition ...
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Learning what our target audiences think and do: extending segmentation to all four bases
BMC Public Health, 2019 Background While acknowledged as one of social marketing’s necessities, limited reporting of segmentation exists. The current study seeks to extend segmentation drawing on all four segmentation bases within the context of Queensland young adult sexual ...
Anna Kitunen +5 more
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The Social Order of Markets [PDF]
Theory and Society, 2009 In this article I develop a proposal for the theoretical vantage point of the sociology of markets, focusing on the problem of the social order of markets. The initial premise is that markets are highly demanding arenas of social interaction, which can only operate if three inevitable coordination problems are resolved.
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La comunicación institucional con fines políticos: el caso de las campañas de igualdad de género
Anàlisi: Quaderns de Comunicació i Cultura, 2015 La sociedad española aún no es igualitaria y, en materia de corresponsabilidad, queda mucho por hacer. Las campañas de sensibilización pueden y deben contribuir a mejorar la situación.
Natalia Papí-Gálvez, Jesús Orbea Mira
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Marketing Social Marketing in the Social Change Marketplace [PDF]
Journal of Public Policy & Marketing, 2002 Social marketing faces significant barriers to growth because there is no clear understanding of what the field is and what its role should be in relation to other approaches to social change. However, growth is possible through increases in social marketing's share of competition at the intervention, subject matter, product, and brand levels.
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Rifampicin resistance among the TB Patients in Pakistan: a retrospective cross-sectional study
Journal of Infection in Developing CountriesIntroduction: Rifampicin resistant (RR) tuberculosis (TB) is a key challenge in terms of high morbidity, mortality and socio-economic burden. Pakistan has the sixth highest RR TB prevalence globally.
Sobia Faisal +5 more
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