Results 1 to 10 of about 102 (102)

MARKETING ASPECTS OF SOCIAL NETWORKS

Economic research - Ekonomska istraživanja, 2012
Not only has the development of social networks changed social interaction in general, it has also changed the technology and ways of advertising on the Internet. The development of advertising on social networks has led to a new way of communicating between business entities and consumers. Social networks have replaced the traditional media.
Biloš, Antun, Kelić, Ivan
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Social Media Marketing and Brands' Social Marketing Behavior [PDF]

Central European Business Review, 2012
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SOCIAL ENTREPRENEURSHIP: Market Segmentation in social Marketing

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When is social marketing not social marketing?

Journal of Social Marketing, 2011
PurposeThe paper aims to discuss the thorny issues of industry‐funded social marketing campaigns. Can the tobacco industry be trusted to educate our children about the dangers of smoking? Is a brewer the best source of health promotion? The paper argues for transparency and critical appraisal.Design/methodology/approachThe paper looks at the issues of ...
Hastings, Gerard, Angus, Kathryn
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Marketing and social enterprises: implications for social marketing

Journal of Social Marketing, 2015
Purpose– The purpose of this paper is to build understanding of the concept of social enterprise in the social marketing community and to report on empirical research designed to develop an understanding the perceptions and practices of marketing within social enterprises.
Alex Mitchell, Judith Madill, Samia Chreim   +2 more
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Marketing or Social Marketing

2014
The challenge is to understand what marketing is: is it a business activity or is it ultimately all about managing the social order and influencing the behavioural changes in the societies. The chapter gives a conceptual understanding of social marketing from multiple perspectives, analyzes key issues and challenges in social marketing which makes it ...
Avinash Kapoor, Chinmaya Kulshrestha
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Marketing social marketing

Journal of Social Marketing, 2012
PurposeThe purpose of this paper is to critically evaluate the state of social marketing in the light of the Second World Social Marketing Conference. The paper refers to keynote speeches and presentations to illustrate the contradictions and confusion in contemporary social marketing thought which may be hindering the acceptance and adoption of social
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Marketing social norms: Social marketing and the ‘social norm approach’

Journal of Consumer Behaviour, 2012
ABSTRACTThis paper is inspired by the observation that the social norm approach (SNA) to socially desirable behaviour change – that is,telling people about what lots of other people do– retains something of a Cinderella role among social marketing practitioners and academics. Thus, the objective of this paper is to bring the social norm approach to the
Kevin Burchell, Ruth Rettie, Kavita Patel   +2 more
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Simulating Social Networks In Social Marketing

ECMS 2014 Proceedings edited by: Flaminio Squazzoni, Fabio Baronio, Claudia Archetti, Marco Castellani, 2014
Community-based social marketing is a relatively new approach in marketing which makes use of social networks within communities to disseminate marketing messages in a information campaign. Agent-based models can be used as a tool for exploring the sensitivity of such campaigns to the structure of social networks within target communities.
Roderick Duncan, Luisa Perez-Mujica, Terry Bossomaier   +2 more
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Social Media Marketing in the Scandinavian Industrial Markets

International Journal of E-Business Research, 2013
Limited attention is paid in the academic literature to how business markets and marketers have harnessed social media. The purpose of this study is to depict how companies in business markets have been using social media and what kinds of future strategic actions they have planned for it.
Salo, Jari, Lehtimäki, Tuula, Simula, Henri, Mäntymäki, Matti   +4 more
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