Results 91 to 100 of about 182,666 (315)

How Business Relational Attributes contribute to marketing strategy development [PDF]

, 2019
The study explains how mutually beneficial relationships are developed and how business relational attributes contribute to marketing strategy development.
Trim, P.R.J., Lee, Yang-im
core  

Localized Temperature Monitoring in Mouse Brain during Light Delivery via a Non‐Planar Tapered Fiber‐Integrated µRTD Sensor

Advanced Materials, EarlyView.
We report a multifunctional tapered optical fiber integrating a conformal micro‐resistance temperature detector (µRTD) for local, real‐time thermometry during optical stimulation. The platform combines light‐delivery and temperature sensing within a minimally invasive footprint, enabling detection of sub‐degree cortical heating under representative ...
Antonio Balena, Marco Bianco, Barbara Spagnolo, Muhammad Fayyaz Kashif, Alberto Bramati, Massimo De Vittorio, Ferruccio Pisanello   +6 more
wiley   +1 more source

Misunderstood or lacking legitimacy?

, 2007
In spite of the rising interest in marketing within professional service firms in the last twenty years, past research has identified a reluctant acceptance and application of marketing within these organisations.
Cohen, G, Sims, D
core  

The long-term effect of marketing strategy on brand sales.

, 2010
Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and price promotion.
Mela, CF, van Heerde, Harald J., Carl F. Mela, Ataman, M. Berk, van Heerde, HJ, Mela, Carl F., Harald J. Van Heerde, Ataman, MB, M. Berk Ataman   +8 more
core   +1 more source

Sustainable export marketing strategy fit and performance [PDF]

, 2014
Despite the growing global importance of sustainability issues, scant research has examined marketing strategy sustainability issues in international settings.
Robson, MJ, Spyropoulou, S, Robson, Matthew J., Spyropoulou, S., Leonidou, Constantinos N., Leonidou, CN, Zeriti, A., Stavroula Spyropoulou, Robson, M.J., Athina Zeriti, Zeriti, Athina, Spyropoulou, Stavroula, Constantinos N. Leonidou, Zeriti, A, Leonidou, C.N., Matthew J. Robson   +15 more
core   +1 more source

Self‐Assembled Monolayers in p–i–n Perovskite Solar Cells: Molecular Design, Interfacial Engineering, and Machine Learning–Accelerated Material Discovery

Advanced Materials, EarlyView.
This review highlights the role of self‐assembled monolayers (SAMs) in perovskite solar cells, covering molecular engineering, multifunctional interface regulation, machine learning (ML) accelerated discovery, advanced device architectures, and pathways toward scalable fabrication and commercialization for high‐efficiency and stable single‐junction and
Asmat Ullah, Ying Luo, Stefaan De Wolf
wiley   +1 more source

The Influence of Market Competition on SMEs’ Performance in Emerging Economies: Does Process Innovation Moderate the Relationship?

Economies
Small and medium enterprises (SMEs) are vital to the economic development of emerging economies, significantly contributing to employment, innovation, and GDP growth.
Solomon Abekah Keelson, Juraj Cúg, John Amoah, Zora Petráková, Jacob Odei Addo, Abdul Bashiru Jibril   +5 more
doaj   +1 more source

Retracted: Variational Fuzzy Neural Network Algorithm for Music Intelligence Marketing Strategy Optimization. [PDF]

Comput Intell Neurosci, 2023
Intelligence And Neuroscience C.
europepmc   +1 more source

Leaftronics: Bio‐Fractal Scaffolds From Leaf Venation for Low‐Waste Electronics

Advanced Materials, EarlyView.
“Leaftronics” transforms naturally evolved leaf venation into quasi‐fractal scaffolds for sustainable electronics. Polymer‐infiltrated leaf skeletons can be used to fabricate ultra‐smooth, reflow‐ and thin‐film‐compatible decomposable substrates, while making the same lignocellulose networks conducting results in flexible transparent electrodes.
Rakesh Rajendran Nair, Hrisheekesh Thachoth Chandran, Karl Leo, Hans Kleemann   +3 more
wiley   +1 more source

A grounded model of marketing strategy evolution

, 2002
Drawing upon longitudinal case evidence from the New Zealand wine industry, this paper develops a grounded model of marketing strategy evolution, based upon longitudinal case studies.
Bretherton, Phil., M Beverland (9860348), A Lindgreen (8908817), Lindgreen, Adam., Philip Bretherton (9783023), Beverland, Michael.   +5 more
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