Results 111 to 120 of about 82,447 (167)
Market Timing Strategies That Worked [PDF]
There is evidence that a few simple market timing strategies appear to have outperformed a buy-and-hold strategy in the 1970–2000 period. The example here is based on spreads between the E/P ratio of the S&P 500 index and interest rates. Extremely narrow spreads compared to historical ranges appear to predict more frequent market downturns to come.
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Strategy proof electronic markets
Proceedings of the ninth international conference on Electronic commerce, 2007In electronic double auctions, property of incentive compatibility is very important. Incentive compatibility ensures that truthful bidding is the dominant strategy. Other important properties in electronic auctions are budget balance (BB) and individual rational (IR).
A. R. Dani +2 more
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Marketing strategy and market value:
European Management Journal, 1998Abstract Clearly, managers must take into consideration the possible effect of their marketing strategies on the value of the firm. Charles Pahud de Mortanges and Alireza Tourani Rad use event-study analysis to test the hypothesis that the stock market value of a firm can be negatively affected by bad publicity related to a marketing strategy ...
Charles Pahud de Mortanges +1 more
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International Journal of Bank Marketing, 1983
Eight different bank marketing strategies are grouped into two broad categories: growth and competitive strategies. The author indicates various marketing strategies, suggesting some of the alternative strategies suitable for different banks, emphasising the criteria on the basis of which marketing strategy selection can be made.
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Eight different bank marketing strategies are grouped into two broad categories: growth and competitive strategies. The author indicates various marketing strategies, suggesting some of the alternative strategies suitable for different banks, emphasising the criteria on the basis of which marketing strategy selection can be made.
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Marketing strategies for visibility
Journal of Librarianship and Information Science, 2010Any organization must build a good reputation and image in order to ‘anchor’ its relevance and indispensability in the minds of a wide variety of audiences. Many commercial organizations maximize opportunities to raise favourable awareness about what they do — and their techniques and approaches can be applied to libraries.
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Marketing 2.0: A New Marketing Strategy [PDF]
The advent of Web 2.0 and its collaborative tools (forums, chat, blogs, wikis) simplified the interaction among various business subjects (company, customers, suppliers). A new model of Enterprise 2.0 communicates interactively with all stakeholders, cooperate with them, listen, create, share and capitalize knowledge.
CONSOLI, DOMENICO, MUSSO, FABIO
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Marketing Laws and Marketing Strategy
Journal of Marketing, 1962If decisions of marketing managers are to be influenced by predictions based on theoretical models, it is important that the assumptions in the models be accurate. Marketeers must reformulate concepts in such models to make them empirically meaningful, as the author of this article shows.
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Marketing Strategy - The Axiology of the Strategy Valorification of Marketing
Ovidius University Annals, Economic Sciences Series, 2010The present material has an theoretic aspect of the marketing culture but also to marketing science as instrument of passing the condition of economic reality of the emanation of theoretic demarche, pure socialeconomic. Threw the strategy of marketing in their own job, but in the society also from proximity and not also, tries to persuade,the exterior ...
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Marketing Strategies for the Mature Market
1994With this book, organizations can develop effective marketing strategies for serving the older consumer market. Assistance is provided in the form of information and recommendations for marketing action. Existing knowledge is summarized and additional information from a large-scale study is presented to fill gaps in existing knowledge.
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