An integrated approach to marketing strategy formulation and implementation
The overall aim of the thesis was to address the issues involved in marketing strategy formulation, implementation and company performance by developing a framework for the marketing of insurance services in Jordan.
Akroush, Mamoun Nadim Awwad
core
MARKETING COMMUNICATIONS AS A STRATEGIC FUNCTION OF MARKETING [PDF]
Today we put great emphasis on the strategic importance of marketing communication, rather than seeing it as merely a tactical process of promoting the other elements of the marketing mix.
Olimpia Oancea Ph.D Student +1 more
core
Marketing Communication Strategy for Community Library in Indonesia [PDF]
, 2006 Marketing is a process that can help managers of libraries and information centers achieve their objectives of providing the right information to the right client at the right time, the right place, and the right way; and increasing the satisfaction of ...
Damayani, Ninis Agustini
core
Research on the Impact of Marketing Strategy on Consumers' Impulsive Purchase Behavior in Livestreaming E-commerce. [PDF]
Front Psychol, 2022 Chen B, Wang L, Rasool H, Wang J.
europepmc +1 more source
Advanced Materials, EarlyView.Asymmetric localized electron distribution has been optimized in covalent organic frameworks to enhance *O2 adsorption and facilitate charge transfer, boosting photocatalytic two‐electron transfer oxygen reduction toward H2O2 production from water and air.
Qinglan Zhao +12 more
wiley +1 more source
Re-evaluating green marketing strategy : a stakeholder perspective. [PDF]
Purpose The present study aims to examine the influence of stakeholders on green marketing strategy (GMS). Marketing literature recognizes that stakeholders play a significant role in influencing organizations and markets, but has not targeted a single ...
Rivera Camino, Jaime
core
An internationally focused synthesised marketing strategy underpinned by qualitative research
, 2006 Purpose – The aim of the paper is to make explicit how qualitative research can enable senior marketers to formulate an internationally focused synthesised marketing strategy.
Trim, P.R.J., Lee, Yang-im
core +1 more source
Optimizing Film Companies' Marketing Strategy Using Blockchain and Recurrent Neural Network Model. [PDF]
Comput Intell Neurosci, 2022 Yu Y, Liu J.
europepmc +1 more source
Advanced Materials, EarlyView.A hierarchical hydrogel evaporator with a thin, porous photothermal layer of fused core–shell carbon‐polymer nanospheres enables ultrafast interfacial solar evaporation with minimized heat loss and sufficient water supply. Directional advection‐dominated brine transport, coupled with Marangoni‐driven interfacial flow, drives salt away from the active ...
Haokun Shen +11 more
wiley +1 more source
Survey data on organizational resources and capabilities, export marketing strategy, export competitiveness, and firm performance in exporting firms in Indonesia. [PDF]
Data Brief, 2023 Heriqbaldi U +5 more
europepmc +1 more source