Results 141 to 150 of about 82,447 (167)

Marketing as strategy

Futures, 1994
Michael H. Morris, Leyland F. Pitt, Derek Bromfield   +2 more
openaire   +1 more source

Developing a Marketing Strategy for Nonprofit Organizations: An Exploratory Study

Journal of Nonprofit and Public Sector Marketing, 2009
Jennifer A Pope
exaly  

Revisiting international marketing strategy in a digital era

International Marketing Review, 2019
Leonidas Leonidou, Athina Zeriti
exaly  

A stakeholder theory approach to designing environmental marketing strategy

Journal of Business and Industrial Marketing, 1995
Michael Polonsky
exaly  

Entrepreneurial marketing: a strategy for the twenty‐first century?

Journal of Research in Marketing and Entrepreneurship, 2011
SUSSIE Morrish
exaly  

Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters

European Journal of Marketing, 2003
Craig Julian, Aron O'Cass
exaly  

The normative imperatives of business and marketing strategy: grounding strategy in resource‐advantage theory

Journal of Business and Industrial Marketing, 2004
Shelby Hunt
exaly  

Computer‐based support for marketing strategy development

European Journal of Marketing, 2000
Yanqing Duan, Shuliang Li
exaly  

Marketing Strategy

2023
openaire   +1 more source

Marketing Strategies

2022
openaire   +1 more source