The Tail Wagging the Dog: To What Extent is Marketing Strategy Sacrificed for Creativity? [PDF]
, 2015 This study examines the extent to which marketing managers sacrifice strategy for creativity when choosing advertising campaigns. A survey conducted with marketing managers investigated the criteria they apply when choosing between advertising creative ...
El-Murad, J., Oliveira, T.
core
Event-marketing as innovative marketing communications: Reviewing the German experience
, 2004 As a result of significant changes in their marketing environments and in consumer behaviour, marketers are confronted with the decreasing effectiveness of their classic marketing communications (Kroeber-Riel 1984) and, consequently, in need of new ways ...
Whelan, Susan, Wohlfeil, Markus
core +1 more source
Effect of a community based social marketing strategy on the uptake of clean delivery kits in peri-urban communities of Karachi, Pakistan. [PDF]
BMC Pregnancy Childbirth, 2022 Usmani A +5 more
europepmc +1 more source
Advanced Materials Technologies, EarlyView.An AlON interfacial layer is engineered within an AlN switching layer to enable transparent RRAM with four stable resistance states. The device achieves low‐voltage multilevel switching and a high HRS, allowing precise grayscale modulation and preventing light leakage in micro‐LEDs operated at VDD = 2.7 V.
Sung Keun Choi +7 more
wiley +1 more source
Marketing Capability, Strategy and Business Performance in Emerging Markets of Pakistan
In this project an attempt has been made to demonstrate a positive relationship between marketing capabilities and Strategy using Porters framework and corporate performance in an emerging/developing market of Pakistan.
Afzal, Sarwat
core
Impulsive buying behaviour in live-streaming commerce: an application of S-O-R theory
Cogent Social SciencesThe live-streaming commerce is a new chapter in sales that offers brands and retailers enormous scope for creating value. This approach is reshaping how businesses connect with their audiences by opening up exciting possibilities for growth and ...
Xin Lin Chung +7 more
doaj +1 more source
Social Marketing Strategy to Promote Traditional Thai Medicines during COVID-19: KAP and DoI Two-Step Theory Application Process. [PDF]
Int J Environ Res Public Health, 2022 Senachai P, Julsrigival J, Sann R.
europepmc +1 more source
A Review on Sensor Technologies, Control Approaches, and Emerging Challenges in Soft Robotics
Advanced Robotics Research, EarlyView.This review provides an introspective of sensors and controllers in soft robotics. Initially describing the current sensing methods, then moving on to the control methods utilized, and finally ending with challenges and future directions in soft robotics focusing on the material innovations, sensor fusion, and embedded intelligence for sensors and ...
Ean Lovett +5 more
wiley +1 more source
The process of marketing strategy design : an illustrative example for post graduate courses
, 1982 Bibliography: p. 291-297.The marketing of academic courses is a topic receiving increasing attention - both in terms of academic interest and out of practical necessity. In this study an extensive marketing evaluation is done of a particular course - the
Asher, Clive Masureik
core
Journal of Finance and Data ScienceThis research delves into the predictive modeling of credit card delinquency by harnessing both credit and debit data, offering a nuanced perspective on consumer financial behavior. The study introduces a novel hierarchical Bayesian regression model that
Håvard Huse +2 more
doaj +1 more source