Results 131 to 140 of about 1,220,421 (308)

Consumer Motivations to Participate in Marketing-Events: The Role of Predispositional Involvement [PDF]

, 2005
Confronted with the decreasing effectiveness of classic marketing communications, event-marketing has become an increasingly popular alternative for marketers in dealing with a changing marketing environment. Event-marketing is defined as the creation of
Whelan, Susan, Wohlfeil, Markus
core  

Role of the Recombination Zone in Organic Light‐Emitting Devices

Advanced Materials, EarlyView.
This review summarizes the critical role of the recombination zone in organic light‐emitting diodes (OLEDs). We highlight that broadening the recombination zone in OLEDs based on emissive layers with balanced charge transport and high photoluminescence quantum yields provides a promising route toward achieving both long operational lifetime and high ...
Yungui Li, Karl Leo
wiley   +1 more source

MARKETING STRATEGY - "HANDBOOK IN INSTALLMENT" [PDF]

, 2003
Hnatyuk, M.
core   +4 more sources

Impulsive buying behaviour in live-streaming commerce: an application of S-O-R theory

Cogent Social Sciences
The live-streaming commerce is a new chapter in sales that offers brands and retailers enormous scope for creating value. This approach is reshaping how businesses connect with their audiences by opening up exciting possibilities for growth and ...
Xin Lin Chung, Fakhra Yasmin, Syed Arslan Haider, Punitha Sinnappan, Petra Poulova, Shathees Baskaran, Shehnaz Tehseen, Izian Idris   +7 more
doaj   +1 more source

Social Marketing Strategy to Promote Traditional Thai Medicines during COVID-19: KAP and DoI Two-Step Theory Application Process. [PDF]

Int J Environ Res Public Health, 2022
Senachai P, Julsrigival J, Sann R.
europepmc   +1 more source

A Colloidal Quantum Dot Thermistor and Bolometer

Advanced Materials, EarlyView.
This work introduces colloidal quantum dot thermistors employing a potential barrier structure to tune the activation energy of transport and hence the temperature coefficient of resistance (TCR). Upon integration with plasmonic absorbers, the CQD‐based bolometer device enables room‐temperature wavelength‐selective photodetection across the mid‐ to ...
Gaurav Kumar, Mariona Dalmases, Nima Taghipour, Rajesh Bera, Guy L. Whitworth, Goretti Torres Perez, Miguel Dosil, Gerasimos Konstantatos   +7 more
wiley   +1 more source

Integrating credit and debit data for enhanced insights into borrowing behavior and predictive modeling of credit card delinquency

Journal of Finance and Data Science
This research delves into the predictive modeling of credit card delinquency by harnessing both credit and debit data, offering a nuanced perspective on consumer financial behavior. The study introduces a novel hierarchical Bayesian regression model that
Håvard Huse, Sven A. Haugland, Auke Hunneman   +2 more
doaj   +1 more source

Localized Temperature Monitoring in Mouse Brain during Light Delivery via a Non‐Planar Tapered Fiber‐Integrated µRTD Sensor

Advanced Materials, EarlyView.
We report a multifunctional tapered optical fiber integrating a conformal micro‐resistance temperature detector (µRTD) for local, real‐time thermometry during optical stimulation. The platform combines light‐delivery and temperature sensing within a minimally invasive footprint, enabling detection of sub‐degree cortical heating under representative ...
Antonio Balena, Marco Bianco, Barbara Spagnolo, Muhammad Fayyaz Kashif, Alberto Bramati, Massimo De Vittorio, Ferruccio Pisanello   +6 more
wiley   +1 more source

Factors Affecting Banking Financial Stability in Vietnam's Emerging Economy: A Lasso, Ridge, and Elasticnet Regression Analysis

Ianna Journal of Interdisciplinary Studies
Background: The COVID-19 pandemic has significantly impacted the stability of the global economy and the banking sector in developing nations such as Vietnam.
Pham Thuy Tu, Phan Thi Nga, Le Thi Thuy Van   +2 more
doaj  

Self‐Assembled Monolayers in p–i–n Perovskite Solar Cells: Molecular Design, Interfacial Engineering, and Machine Learning–Accelerated Material Discovery

Advanced Materials, EarlyView.
This review highlights the role of self‐assembled monolayers (SAMs) in perovskite solar cells, covering molecular engineering, multifunctional interface regulation, machine learning (ML) accelerated discovery, advanced device architectures, and pathways toward scalable fabrication and commercialization for high‐efficiency and stable single‐junction and
Asmat Ullah, Ying Luo, Stefaan De Wolf
wiley   +1 more source