Results 101 to 110 of about 82,447 (167)

Selling Sickness or Helping Patients in the Age of Artificial Intelligence. [PDF]

Dent J (Basel)
Moezzi M, Hofmann BM.
europepmc   +1 more source

A multi-platform analysis of e-cigarette online marketing in China (2024-2025). [PDF]

Dialogues Health
Liu R, Huang B, Wu Z, Xi Z, Huang J, Guo M, Xiao L.   +6 more
europepmc   +1 more source

Benchmarking the nutrition-related commitments and practices of major Belgian food companies by industry sector and over time (2019-2023/2024). [PDF]

BMC Nutr
Dastoum S, Vandevijvere S.
europepmc   +1 more source

Higher education institutions and the use of marketing-mix choice architecture strategies to encourage plant-rich menu options and sustainable dietary patterns: a scoping review. [PDF]

Front Nutr
Furr NL, Spence JR, Kim E, Larson-Meyer DE, Serrano E, Kraak VI.   +5 more
europepmc   +1 more source

Some of the next articles are maybe not open access.

Related searches:

Strategic marketing, marketing strategy and market strategy

AMS Review, 2015
In the lead article of this issue, Hunt (2015) provides an exposition of how the resource-advantage (R-A) theory undergirds the sixteen foundational premises of marketing strategy advanced in Varadarajan (Journal of the Academy of Marketing Science, 38 (2), 119-140, 2010).
Rajan Varadarajan, Varadarajan Rajan
exaly   +2 more sources

Remanufacturing as a Marketing Strategy

Management Science, 2008
The profitability of remanufacturing systems for different cost, technology, and logistics structures has been extensively investigated in the literature. We provide an alternative and somewhat complementary approach that considers demand-related issues, such as the existence of green segments, original equipment manufacturer competition, and product ...
Atalay Atasu, Miklos Sarvary, Luk N. Van Wassenhove   +2 more
openaire   +1 more source

Marketing Strategies

2015
Marketing strategies are reviewed both in an external (i.e. ‘Market Power School’) and internal (i.e. ‘Resource Based View’) perspective. Focus will be put on marketing strategies based on market driving capabilities and resources. A model of competitive strategies will then be presented in a circular perspective, considering the shifting nature of ...
Valdani, Enrico, Arbore, Alessandro
openaire   +2 more sources

Marketing strategies in virtual worlds

ACM SIGMIS Database: the DATABASE for Advances in Information Systems, 2007
More and more businesses are selling products and providing services through multiple channels. 3D virtual worlds are emerging to be one of the channels for companies to communicate with their customers. Being able to simulate similar experiences as customers have in real stores, virtual worlds are able to enhance product knowledge, attitude and ...
Tsz-Wai Lui, Gabriele Piccoli, Blake Ives   +2 more
openaire   +2 more sources

REBRANDING STRATEGIES FOR THE CHINESE MARKET

FINANZA MARKETING E PRODUZIONE, 2012
The paper analyzes rebranding strategies in the Chinese market. The rebranding strategy is interpreted as a process that reduces cultural distances and creates new identities by activating processes of brand knowledge generation that can impact on brand performance.
GUERCINI, SIMONE, RANFAGNI, SILVIA
openaire   +2 more sources