Results 11 to 20 of about 6,843,325 (337)
Project-based Learning Approach to Marketing Competencies Development [PDF]
SHS Web of Conferences, 2021 Due to the requirements for matching the needs of employers with the job applicants’ skills, companies increasingly tend to use a key competency-based approach to select new marketers.
Dušek Radim
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Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review
Journal of Theoretical and Applied Electronic Commerce Research, 2021 E-commerce is deemed as the sale and purchase of goods and services through the internet in exchange for money and data transfer to complete the transactions. E-commerce is at the forefront of transforming marketing strategies, based on new technologies,
A. Rosário, R. Raimundo
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The relationship between mindfulness and individual adaptability in dynamic work contexts
South African Journal of Business Management, 2021 Purpose: Individual adaptability has been proposed as a source of adaptive performance. This is an increasingly important performance dimension in dynamic contexts.
Rhys Johnstone, Anthony Wilson-Prangley
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Events as an Effective Marketing Communication Tool [PDF]
SHS Web of Conferences, 2021 A brewery wanted to know how a new beer they were launching would be received by consumers. It was therefore decided to organize an event during which the author of this contribution conducted research. The aim of the research was to find out whether the
Vítek Martin
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An Analysis of Products Communicated on Instagram by the Most followed Czech Influencers [PDF]
SHS Web of Conferences, 2021 The aim of this contribution is to determine and analyse the types of products the five most followed Instagram influencers in the Czech Republic promoted during the period September 2019 – September 2020.
Kvěchová Kateřina
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Journal of the Academy of Marketing Science, 2020 Although social media use is gaining increasing importance as a component of firms’ portfolio of strategies, scant research has systematically consolidated and extended knowledge on social media marketing strategies (SMMSs). To fill this research gap, we
Fangfang Li, J. Larimo, L. C. Leonidou
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Defensive Marketing Strategies [PDF]
Marketing Science, 1983 This paper analyzes how a firm should adjust its marketing expenditures and its price to defend its position in an existing market from attack by a competitive new product. Our focus is to provide usable managerial recommendations on the strategy of response.
John R. Hauser, Steven M. Shugan
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Frontiers in Psychology, 2022 Despite the robust evidence that congruent background music in the physical store environment positively affects consumer reactions, less is known about its effects in an online context.
Lieve Doucé +4 more
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Work from home during COVID-19: the role of perceived hope, intrinsic spirituality and perceived supervisor support on job involvement [PDF]
Management Matters, 2022 Purpose – This study aims to explore the influence of perceived hope, intrinsic spirituality and supervisor support on job involvement at the time of work from home during the COVID-19 pandemic.
Muhammad Shariat Ullah +2 more
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Cogent Economics & Finance, 2021 The paper investigated the nexus between Ghana’s single spine pay policy and unemployment. An exploratory sequential mixed design method was employed to collect data from 413 business owners and managers, which comprised manufacturing companies, service ...
Martin Owusu Ansah +3 more
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