Results 11 to 20 of about 7,379,323 (345)
Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review
Journal of Theoretical and Applied Electronic Commerce Research, 2021 E-commerce is deemed as the sale and purchase of goods and services through the internet in exchange for money and data transfer to complete the transactions. E-commerce is at the forefront of transforming marketing strategies, based on new technologies,
A. Rosário, R. Raimundo
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Cogent Business & Management, 2023 The purpose of the study is to examine the effect of QR code payment and mobile money on the performance of SMES in developing countries and the moderating role of dynamic capabilities.
Klenam Korbla Ledi +3 more
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MODERATING ROLE OF THE MEDIA IN CELEBRITY ENDORSEMENT AND PRODUCT ADOPTION
International Journal of Entrepreneurial Knowledge, 2023 This study aims to extend knowledge by linking celebrity endorsement to the adoption theory by examining the role of the media as a moderating factor. This adds value to the present knowledge of celebrity endorsement literature and further explains the ...
Jacob Odei Addo, Solomon Abekah Keelson
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The relationship between mindfulness and individual adaptability in dynamic work contexts
South African Journal of Business Management, 2021 Purpose: Individual adaptability has been proposed as a source of adaptive performance. This is an increasingly important performance dimension in dynamic contexts.
Rhys Johnstone, Anthony Wilson-Prangley
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Social Media Analysis as a Marketing Strategy in Online Marketing Business
Startupreneur Business Digital (SABDA Journal), 2022 Information technology in the last few years has experienced fairly rapid development. During this period, a a platform that allows people around the world to connect with each other called social media.
U. Rahardja
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Events as an Effective Marketing Communication Tool [PDF]
SHS Web of Conferences, 2021 A brewery wanted to know how a new beer they were launching would be received by consumers. It was therefore decided to organize an event during which the author of this contribution conducted research. The aim of the research was to find out whether the
Vítek Martin
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An Analysis of Products Communicated on Instagram by the Most followed Czech Influencers [PDF]
SHS Web of Conferences, 2021 The aim of this contribution is to determine and analyse the types of products the five most followed Instagram influencers in the Czech Republic promoted during the period September 2019 – September 2020.
Kvěchová Kateřina
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Journal of the Academy of Marketing Science, 2020 Although social media use is gaining increasing importance as a component of firms’ portfolio of strategies, scant research has systematically consolidated and extended knowledge on social media marketing strategies (SMMSs). To fill this research gap, we
Fangfang Li, J. Larimo, L. C. Leonidou
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Frontiers in Psychology, 2022 Despite the robust evidence that congruent background music in the physical store environment positively affects consumer reactions, less is known about its effects in an online context.
Lieve Doucé +4 more
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Cogent Economics & Finance, 2021 The paper investigated the nexus between Ghana’s single spine pay policy and unemployment. An exploratory sequential mixed design method was employed to collect data from 413 business owners and managers, which comprised manufacturing companies, service ...
Martin Owusu Ansah +3 more
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