Results 11 to 20 of about 1,158,519 (359)
Research in marketing strategy [PDF]
Journal of the Academy of Marketing Science, 2018 Marketing strategy is a construct that lies at the conceptual heart of the field of strategic marketing and is central to the practice of marketing. It is also the area within which many of the most pressing current challenges identified by marketers and CMOs arise.
Morgan, Neil A. +3 more
openaire +2 more sources
Frontiers in Psychology, 2022 Despite the robust evidence that congruent background music in the physical store environment positively affects consumer reactions, less is known about its effects in an online context.
Lieve Doucé +4 more
doaj +1 more source
Defensive Marketing Strategies [PDF]
Marketing Science, 1983 This paper analyzes how a firm should adjust its marketing expenditures and its price to defend its position in an existing market from attack by a competitive new product. Our focus is to provide usable managerial recommendations on the strategy of response.
John R. Hauser, Steven M. Shugan
openaire +2 more sources
Cogent Economics & Finance, 2021 The paper investigated the nexus between Ghana’s single spine pay policy and unemployment. An exploratory sequential mixed design method was employed to collect data from 413 business owners and managers, which comprised manufacturing companies, service ...
Martin Owusu Ansah +3 more
doaj +1 more source
Strategy-proofness and markets [PDF]
Social Choice and Welfare, 2001 zbMATH Open Web Interface contents unavailable due to conflicting licenses.
openaire +5 more sources
Online brand community and consumer brand trust: Analysis from Czech millennials
Cogent Business & Management, 2022 To ensure effective and efficient relationship marketing, brand management has become an asset (pre-requisite) for quality service marketing to thrive. Brands have gone viral to develop communities to interact with existing and novice consumers. However,
John Amoah +3 more
doaj +1 more source
, 2021 Marketing Strategy has been designed to help students in achieving the course outcomes like DISCOVER perspectives of market strategy, UNDERSTAND the intricacies of competitive marketing situations and ways to handle each situation, BUILD a market strategy through integrating concepts like product life cycle, adoption, and segmentation, branding ...
Kumar, Atul +2 more
openaire +2 more sources
Cogent Business & Management, 2019 While a plethora of studies examines the relationships amongst university education service quality, customer satisfaction and loyalty, there is hardly any focus in the literature on study mode differences.
Bruce Mwiya +9 more
doaj +1 more source
Digital Marketing as a Marketing Communication Strategy
International Journal of Research and Applied Technology, 2021 Digital marketing is a strategy that is quite impactful to increase the number of consumers in the organic fertilizer business sector in an era like today. The purpose of this research is to analyze the marketing strategy of organic fertilizers and the increase in the number of consumers.
Rizaldi, A +5 more
openaire +4 more sources
Customer satisfaction management: Exploring temporal changes in nonlinearities in satisfaction formation of skiers [PDF]
Problems and Perspectives in Management, 2021 Customer satisfaction is one of the most important success drivers. Managers need to understand how satisfaction is formed, which factors to focus on, and how to increase the performance.
Kurt Matzler +3 more
doaj +1 more source