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, 2021 Marketing Strategy has been designed to help students in achieving the course outcomes like DISCOVER perspectives of market strategy, UNDERSTAND the intricacies of competitive marketing situations and ways to handle each situation, BUILD a market strategy through integrating concepts like product life cycle, adoption, and segmentation, branding ...
Kumar, Atul +2 more
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Digital Marketing as a Marketing Communication Strategy
International Journal of Research and Applied Technology, 2021 Digital marketing is a strategy that is quite impactful to increase the number of consumers in the organic fertilizer business sector in an era like today. The purpose of this research is to analyze the marketing strategy of organic fertilizers and the increase in the number of consumers.
Rizaldi, A +5 more
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Cogent Business & Management, 2019 While a plethora of studies examines the relationships amongst university education service quality, customer satisfaction and loyalty, there is hardly any focus in the literature on study mode differences.
Bruce Mwiya +9 more
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Strategy-proofness and markets [PDF]
Social Choice and Welfare, 2001 If a market is considered to be a social choice function, then the domain of admissible preferences is restricted and standard social choice theorems do not apply. A substantial body of analysis, however, strongly supports the notion that attractive strategy-proof social choice functions do not exist in market settings.
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Cross-Border E-Commerce – Myth or Reality. Review of Major Harmonisation Efforts
Studia i Materiały, 2017 The goal of the article is to review selected initiatives on harmonising the legal framework for international e-commerce. The article focuses on the achievements of two institutions with the greatest achievements in the field of harmonisation of the ...
Bartosz Targański +1 more
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Online brand community and consumer brand trust: Analysis from Czech millennials
Cogent Business & Management, 2022 To ensure effective and efficient relationship marketing, brand management has become an asset (pre-requisite) for quality service marketing to thrive. Brands have gone viral to develop communities to interact with existing and novice consumers. However,
John Amoah +3 more
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The SERVQUAL instrument: Reliability and validity in South Africa
South African Journal of Business Management, 1997 The drive to measure service quality has become a major focus in many organizations, as the links between service quality and business performance have become more clear.
Deon Nel +2 more
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Customer satisfaction management: Exploring temporal changes in nonlinearities in satisfaction formation of skiers [PDF]
Problems and Perspectives in Management, 2021 Customer satisfaction is one of the most important success drivers. Managers need to understand how satisfaction is formed, which factors to focus on, and how to increase the performance.
Kurt Matzler +3 more
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Financing as a Marketing Strategy [PDF]
Marketing Science, 2009 This paper investigates the issues concerning a film producer that finances production costs not only by the conventional funding from an institutional investor, but also by “Internet funding,” financing through the Internet from so-called netizen investors. In Internet funding, netizen investors engage in word-of-mouth activities.
Seog, SH Seog, S. Hun +1 more
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Revisiting international marketing strategy in a digital era
International Marketing Review, 2019 Purpose The purpose of this paper is to explore the opportunities and challenges facing firms in this new digital era concerning their international marketing strategy and examine how international marketing practices can be revisited in the light of ...
semanticscholar +1 more source