Results 291 to 300 of about 6,843,325 (337)

Bank Marketing Strategies [PDF]

International Journal of Bank Marketing, 1983
Eight different bank marketing strategies are grouped into two broad categories: growth and competitive strategies. The author indicates various marketing strategies, suggesting some of the alternative strategies suitable for different banks, emphasising the criteria on the basis of which marketing strategy selection can be made.
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Marketing Strategies

2015
Marketing strategies are reviewed both in an external (i.e. ‘Market Power School’) and internal (i.e. ‘Resource Based View’) perspective. Focus will be put on marketing strategies based on market driving capabilities and resources. A model of competitive strategies will then be presented in a circular perspective, considering the shifting nature of ...
Valdani, Enrico, Arbore, Alessandro
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MARKETING STRATEGY

Journal of Business Strategy, 1985
The decade of the 1970s will go down in the history of marketing as the period when strategic marketing planning first emerged as an identifiable area of theory and practice. In the process, a whole new vocabulary of terms was added to the marketing lexicon.
Albert L. Page, Laurence P. Feldman
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Marketing strategy and market value:

European Management Journal, 1998
Abstract Clearly, managers must take into consideration the possible effect of their marketing strategies on the value of the firm. Charles Pahud de Mortanges and Alireza Tourani Rad use event-study analysis to test the hypothesis that the stock market value of a firm can be negatively affected by bad publicity related to a marketing strategy ...
Alireza Tourani Rad, Charles Pahud de Mortanges   +1 more
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Marketing Laws and Marketing Strategy [PDF]

Journal of Marketing, 1962
If decisions of marketing managers are to be influenced by predictions based on theoretical models, it is important that the assumptions in the models be accurate. Marketeers must reformulate concepts in such models to make them empirically meaningful, as the author of this article shows.
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Qualities of effective cruise marketing strategy

International Journal of Quality & Reliability Management, 2018
PurposeThe purpose of this paper is to investigate the qualities of delighted cruise travelling experience and proposed cruisers’ experience, service convenience and perceived overall value as the drivers of cruisers’ satisfaction and revisit intention ...
Milad Kalantari Shahijan, Sajad Rezaei, M. Amin   +2 more
semanticscholar   +1 more source

Competition and Marketing Strategy [PDF]

European Journal of Marketing, 1988
Processes of competition lie at the heart of the literature of marketing strategy. Indeed, it could be argued that competitors and sustainable competitive advantage are to marketing strategy what customers and the marketing concept are to marketing.
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Halal marketing: a marketing strategy perspective

, 2019
The purpose of this paper is to conceptualize halal marketing from the marketing strategy perspective, particularly segmentation, targeting and positioning (STP).,A literature review is carried out for the study. Building on the STP framework, an attempt
Syed Adil Shah, S. Azhar, N. Bhutto
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Marketing strategy

Marketing for Tourism and Hospitality, 2019
Book file PDF easily for everyone and every device. You can download and read online Marketing Strategy file PDF Book only if you are registered here. And also you can download or read online all Book PDF file that related with Marketing Strategy book ...
A. Fyall, P. Legohérel, I. Frochot, Youcheng Wang   +3 more
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Understanding Digital Marketing Strategy

, 2017
Digital Marketing Strategy highlight on how the digital technologies make marketing more effective because they allow forindividual attention, better campaign management, and better product, marketing design, and execution.
Pinaki Mandal, Nitin Joshi
semanticscholar   +1 more source