Results 301 to 310 of about 6,843,325 (337)
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Remanufacturing as a Marketing Strategy
Management Science, 2008The profitability of remanufacturing systems for different cost, technology, and logistics structures has been extensively investigated in the literature. We provide an alternative and somewhat complementary approach that considers demand-related issues, such as the existence of green segments, original equipment manufacturer competition, and product ...
Atalay Atasu +2 more
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Consumer Behaviour, Marketing Strategy, Customer Satisfaction, and Business Performance
, 2017The purpose of this research is to examines the influence of consumer behariour on marketing strategy, customer satisfaction and business performance, the influence of marketing strategy on customer satisfaction and business performance, and the ...
I. K. Kanten, G. Darma
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The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
, 2017Purpose The purpose of this paper is to examine the mediating role of the marketing strategy process in the relationship between innovativeness and organizational performance in SMEs.
Lucas Finoti +3 more
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2000
In the previous chapters on the supply of contracting services, it has generally been assumed either that the contractor was operating in one market or that the markets were so similar that they could be considered as one. Firms’ outputs are not usually confined to a single product.
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In the previous chapters on the supply of contracting services, it has generally been assumed either that the contractor was operating in one market or that the markets were so similar that they could be considered as one. Firms’ outputs are not usually confined to a single product.
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, 2016
This is a conceptual paper to study the effects of green marketing strategy on the firms’ performance. The paper aims at presenting the reviews of the literature on the green marketing strategy and analyses the seven factors that will influence the firms’
B. Eneizan, Kalsom Abd-Wahab, M. Zainon
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This is a conceptual paper to study the effects of green marketing strategy on the firms’ performance. The paper aims at presenting the reviews of the literature on the green marketing strategy and analyses the seven factors that will influence the firms’
B. Eneizan, Kalsom Abd-Wahab, M. Zainon
semanticscholar +1 more source
1989
Publisher Summary This chapter reviews various aspects of market strategies related to technology. The markets that give you competitive advantage are influenced by whether geography favors one or one's potential competitors, wherever they may be based.
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Publisher Summary This chapter reviews various aspects of market strategies related to technology. The markets that give you competitive advantage are influenced by whether geography favors one or one's potential competitors, wherever they may be based.
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Marketing strategies in the Istanbul housing market
International Journal of Housing Markets and Analysis, 2014Purpose – The purpose of this study is to demonstrate whether the leading argument of construction firms, which have been active in the mass production of housing for the past 10 years in Istanbul, that in addition to the features of the house itself, the position of the house in the city, in other words its location ...
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Marketing and Corporate Strategy
1992The issues to be addressed in Chapter 3 include: 1 The development of the marketing function. 2 The fundamentals of corporate vs marketing strategy and the context in which they evolve. 3 The identification of limited strategic alternatives and basic strategic options.
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Marketing strategies on the labour market [PDF]
International Journal of Academic Research, 2013 Alexandru Mircea Nedelea, Marius Cucu
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