Results 11 to 20 of about 46,491 (260)
Development of Mathematical Models for Trucks and Cargo
Infrastructures, 2023 International trade allows countries to expand their markets and access goods and services that otherwise may not have been domestically available. As a result of international trade, the market is more competitive.
Larisa Makhova +3 more
doaj +1 more source
Marketing everything and theming sameness: Urban destination marketing in contemporary Europe [PDF]
Turističko Poslovanje, 2014 This paper reviews the academic and practitioner literature on urban destination marketing, suggesting that it contains within it a dominant paradigm which the author characterises as 'the theory of marketing competitive advantage'.
Heeley John
doaj +1 more source
Customer Experience in Fintech
Journal of Theoretical and Applied Electronic Commerce Research, 2021 The purpose of this paper is to analyse customer experience (CX) in the fintech sector. Fintech is a dynamic and innovative field that fully benefits from advances in information and communication technology.
Cătălin Mihail Barbu +3 more
doaj +1 more source
The ‘Market’ in the Theory of Regulation [PDF]
Social & Legal Studies, 2017 This article reviews developments in the left-wing theory of regulation in response to the neo-liberal revolution of the 1970s. The core of this response has been an acknowledgement of the indispensability of market ordering, but this acknowledgement has been only grudging and no positive theory of the market has emerged from regulatory proposals ...
openaire +1 more source
Decoding the XXI Century’s Marketing Shift: An Agency Theory Framework
Systems, 2016 Since the beginning of the XXI century, marketing theory has moved through a series of epistemological shifts from modern positivism to postmodern constructivism.
Gandolfo Dominici, Maurice Yolles
doaj +1 more source
The Influence of Marketing Scholarship’s Legacy on Nonprofit Marketing
International Journal of Financial Studies, 2013 This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide
Walter Wymer
doaj +1 more source
Beyond Commodification: Reframing Cultural Marketing through Double Value Theory [PDF]
Acta Universitatis Sapientiae: Economics and BusinessThe classical marketing management literature rests on the assumption that the marketing concept can be universally applied, with its extension celebrated as a landmark achievement in the discipline’s evolution. Yet the arts and theatre domain resists
Attila SZŐCS
doaj +1 more source
Divide In Marketing Between Academics And Practitioners
BBR: Brazilian Business Review, 2018 In marketing, there is a clear divide between academics and practitioners. However, there are few empirical studies in Brazil that help clarify the phenomenon.
Fernanda Capanema Repsold +1 more
doaj +1 more source
Problemy Zarządzania, 2021 Purpose: The purpose of the paper is to answer the question of how entrepreneurs can take advantage of and exploit the conditions and opportunities resulting from the COVID-19 pandemic.
Kamila Malewska +2 more
doaj +1 more source
What’s in a name? a definition and theoretical integration of cryptomarketing
Cogent Business & ManagementThe term “cryptomarketing” has recently emerged among practitioners and academics to denote activities that use decentralized technologies to transform, improve, and supplement existing marketing strategies.
Horst Treiblmaier, Teck Ming Tan
doaj +1 more source