Results 11 to 20 of about 18,203,904 (307)
Advertising media strategies in the film industry [PDF]
, 2011 The primary aim of this article is to estimate the multiple determinants of film advertising expenditures in four important media, namely television, press, outdoor and radio, in the UK. First, television advertising, the leading film advertising medium,
Elliott, Caroline, Simmons, Robert
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Fast-food advertising in social media. A case study on Facebook in Egypt [PDF]
, 2014 The purpose of this paper is to explore the factors that affect young Egyptian consumers' attitudes towards fast-food advertising in Facebook which is considered the most widely used social media network.
Gaber, Hazem +3 more
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Media Literacy and Consumption of Media and Advertising in University Students of Pedagogy in Chile [PDF]
, 2012 The main aim of this work, based on the results of studies on the mediating role of the media, particularly television, and advertising in different age groups, together with the need to discuss the processes of audiovisual or media literacy, was to ...
del-Valle-Rojas, Carlos +2 more
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Handbook of Research on New Media Applications in Public Relations and Advertising
, 2020 As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today'
Esiyok,E.
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Advertising and the media in eating disorders
Nutrición Hospitalaria, 2022 The media, by means of advertising, convey an ideal of unreal beauty associated with positive traits such as popularity, esteem, acceptance, intelligence, etc. This can be one of the factors that compromise emotional and physical health, being responsible for creating unrealistic expectations and body dissatisfaction, and exerting a very important ...
Marta, de Diego Díaz Plaza +4 more
openaire +2 more sources
COVID-19 Pandemic and the Adoption of E-Learning as Alternative Teaching and Learning: Perspectives of Tertiary Students [PDF]
Journal of Education and Learning Technology, 2023 This study investigated the perceptions, attitudes, and challenges of students towards the adoption of e-learning as an alternative teaching and learning approach during the onslaught of the COVID-19 pandemic, in the case of the Ghana Institute of ...
Yaw Odame Gyau, Ebenezer Malcalm
doaj +1 more source
EPJ Data Science, 2023 Human mobility restriction policies have been widely used to contain the coronavirus disease-19 (COVID-19). However, a critical question is how these policies affect individuals’ behavioral and psychological well-being during and after confinement ...
Xiao Fan Liu +8 more
doaj +1 more source
Advertising credibility across media channels
Communicare, 2022 Generation Y consumers have become an important consumer group and, as a result, their perceptions of media credibility has become an important issue for many organisations and media planners.
Yolanda Jordaan +2 more
doaj +1 more source
BMC Public Health, 2023 Background Communication inequalities are important mechanisms linking socioeconomic backgrounds to health outcomes. Guided by the structural influence model of communication, this study examined the intermediate role of health communication in the ...
Woohyun Yoo, Yangsun Hong, Sang-Hwa Oh
doaj +1 more source
International Journal of Health Geographics, 2019 Worldwide, interest in research on methods to define access to healthy food at the local level has grown, given its central connection to carrying out a healthy lifestyle.
Richard C. Sadler +3 more
doaj +1 more source