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Human mobility restriction policies have been widely used to contain the coronavirus disease-19 (COVID-19). However, a critical question is how these policies affect individuals’ behavioral and psychological well-being during and after confinement ...
Xiao Fan Liu +8 more
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Pure visual metaphor: Juri Lotman’s concept of rhetoric in fine arts
Salvador Dalí’s oilpainting Hallucination partielle. Six apparitions de Lénine sur un piano (1931) has been considered to be one of the most difficult works to interpret. O.
Linnar Priimägi
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Background Communication inequalities are important mechanisms linking socioeconomic backgrounds to health outcomes. Guided by the structural influence model of communication, this study examined the intermediate role of health communication in the ...
Woohyun Yoo, Yangsun Hong, Sang-Hwa Oh
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Are interaction effects of various media advertising on firm performance super-additive or sub-additive? [PDF]
Research Question: This study empirically investigates how various advertising media independently and jointly affect firms’ financial performance.
Maqsood Iqbal Qureshi
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Advertising credibility across media channels
Generation Y consumers have become an important consumer group and, as a result, their perceptions of media credibility has become an important issue for many organisations and media planners.
Yolanda Jordaan +2 more
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Sensory packaging design using new technological means to enhance competitive advantage [PDF]
The future of packaging design revolves around providing products that have sensual distinctive packaging, and create a sense of brand, and identify recent trends in Packaging design.
Manal Mohamed Mohamed Salah +2 more
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Sugary drink advertising expenditure across Australian media channels 2016–2018
Objective: The aim of this study was to describe advertising expenditure for sugary drinks compared with alternative cold non‐alcoholic beverages (artificially sweetened beverages, plain water, plain milk) between 2016 and 2018 across Australian media ...
Ashleigh Haynes +6 more
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The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising [PDF]
Via three studies, this article aims to develop and test an advertising disclosure which is understandable for children (ages six to 12 years old) and which can alert them to different types of advertising in multiple media formats.
Cauberghe, Veroline +5 more
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Advertising media encompasses the various channels and platforms through which promotional messages are communicated to target audiences. This overview explores both traditional media, such as television, radio, print, and outdoor advertising, and digital media, including social media, search engine marketing, email, and display ads.
Mr. Himanshu, Vanshika Thapli
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Worldwide, interest in research on methods to define access to healthy food at the local level has grown, given its central connection to carrying out a healthy lifestyle.
Richard C. Sadler +3 more
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