Results 21 to 30 of about 98,740 (316)
Sugary drink advertising expenditure across Australian media channels 2016–2018
Australian and New Zealand Journal of Public Health, 2021 Objective: The aim of this study was to describe advertising expenditure for sugary drinks compared with alternative cold non‐alcoholic beverages (artificially sweetened beverages, plain water, plain milk) between 2016 and 2018 across Australian media ...
Ashleigh Haynes +6 more
doaj +1 more source
International Journal of Health Geographics, 2019 Worldwide, interest in research on methods to define access to healthy food at the local level has grown, given its central connection to carrying out a healthy lifestyle.
Richard C. Sadler +3 more
doaj +1 more source
A qualitative study of user perceptions of mobile health apps
BMC Public Health, 2016 Background Mobile apps for health exist in large numbers today, but oftentimes, consumers do not continue to use them after a brief period of initial usage, are averse toward using them at all, or are unaware that such apps even exist. The purpose of our
Wei Peng +3 more
doaj +1 more source
Advertising media strategies in the film industry [PDF]
, 2011 The primary aim of this article is to estimate the multiple determinants of film advertising expenditures in four important media, namely television, press, outdoor and radio, in the UK. First, television advertising, the leading film advertising medium,
Elliott, Caroline +4 more
core +1 more source
Masking as a Persuasive Strategy in Advertising for Young [PDF]
, 2013 Young people today live in a media culture where the content they access and circulate through by means of different audiovisual technological devices is part of their informal education.
Bermejo Barros, Jesús +3 more
core +1 more source
Journal of Theoretical and Applied Electronic Commerce ResearchAs ad-supported subscription models proliferate across over-the-top (OTT) media platforms, understanding the psychological mechanisms and perceptual factors that underlie consumers’ transition decisions becomes increasingly consequential.
Sang-Yeon Kim +6 more
doaj +1 more source
Behavioral SciencesThis study investigates the relationship between social media use and subjective well-being among South Korean women in their 20s, with a particular emphasis on the moderating role of self-esteem.
Yesolran Kim, Mina Lee
doaj +1 more source
The Effect of Media Literacy on digital Ads
Journal of Architecture, Art & Humanistic Science, 2021 Advertising literacy can be approached from three different vantage-points. From the point of view of media education and research, advertising literacy is an analytic concept and a model that can be used to study different forms of advertising. From the
Sahar Sayed Ismail +2 more
doaj +1 more source
Review of Management, Accounting, and Business Studies, 2021 Advertising has a very important role in achieving a company's goals. Of course, the advertising made by the company must be effective so that the purpose of the advertisement is made to the public and right on target.
Christian Wahyu Berlian
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Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective In multiple sclerosis, the optimal time for deploying a therapeutic intervention is before the central nervous system is damaged; given the success of trials treating the earliest stage of MS, the radiologically isolated syndrome, developing primary prevention strategies is an important next challenge.
Amy W. Laitinen +7 more
wiley +1 more source