Results 31 to 40 of about 749,152 (301)

A qualitative study of user perceptions of mobile health apps

BMC Public Health, 2016
Background Mobile apps for health exist in large numbers today, but oftentimes, consumers do not continue to use them after a brief period of initial usage, are averse toward using them at all, or are unaware that such apps even exist. The purpose of our
Wei Peng, Shaheen Kanthawala, Shupei Yuan, Syed Ali Hussain   +3 more
doaj   +1 more source

Exploring the Motivation for Media Consumption and Attitudes Toward Advertisement in Transition to Ad-Supported OTT Plans: Evidence from South Korea

Journal of Theoretical and Applied Electronic Commerce Research
As ad-supported subscription models proliferate across over-the-top (OTT) media platforms, understanding the psychological mechanisms and perceptual factors that underlie consumers’ transition decisions becomes increasingly consequential.
Sang-Yeon Kim, Jeong-Hyun Kang, Hye-Min Byeon, Yoon-Taek Sung, Young-A Song, Ji-Won Lee, Seung-Chul Yoo   +6 more
doaj   +1 more source

Can Self-Esteem Protect the Subjective Well-Being of Women in Their 20s from the Effects of Social Media Use? The Moderating Role of Self-Esteem

Behavioral Sciences
This study investigates the relationship between social media use and subjective well-being among South Korean women in their 20s, with a particular emphasis on the moderating role of self-esteem.
Yesolran Kim, Mina Lee
doaj   +1 more source

The Effect of Media Literacy on digital Ads

Journal of Architecture, Art & Humanistic Science, 2021
Advertising literacy can be approached from three different vantage-points. From the point of view of media education and research, advertising literacy is an analytic concept and a model that can be used to study different forms of advertising. From the
Sahar Sayed Ismail, Najwa Yahya Al-Adawi, Rania Farouk Abdel Azim   +2 more
doaj   +1 more source

Understanding the YouTube generation : how preschoolers process television and YouTube advertising

, 2020
Preschool children are generally assumed to lack the skills to critically respond to advertising despite being exposed to a high number of advertising messages while watching videos on YouTube.
Hudders, Liselot, Ponnet, Koen, Vanwesenbeeck, Ini   +2 more
core   +1 more source

The Importance Employing of the Digital Compositing Art for Visual Effects in Television advertising Design

Journal of Architecture, Art & Humanistic Science, 2020
Nowadays Digital Compositing is widely used in the production of visual effects (optical illusion), whether in television programs, video ads or movies, the aim of this process is to combine two or more images into one image, in other words it can be ...
Hamdy Ragheb, Mohamed Sherif Sabry, Neveen Mohamed Ahmed El Refaie, Lina AbdulAziz   +3 more
doaj   +1 more source

Digital marketing as digital methods: Repurposing Google Ads for controversy mapping

Big Data & Society, 2023
Digital advertising is central to the business models and technological affordances of digital platforms, creating marketplaces for user attention. Despite the keen theoretical attention to the commodification of audiences in critical new media and data ...
Òscar Coromina, Alexei Tsinovoi, Anders Kristian Munk   +2 more
doaj   +1 more source

Traffic online ads design through Advertising effectiveness “A case of online banner ads on the Tribun Bali website page”

Review of Management, Accounting, and Business Studies, 2021
Advertising has a very important role in achieving a company's goals. Of course, the advertising made by the company must be effective so that the purpose of the advertisement is made to the public and right on target.
Christian Wahyu Berlian
doaj   +1 more source

Advertising Media Selection [PDF]

, 2011
Advertising media planning is part of the media planning process. It consists of selecting the appropriate media and vehicles that will carry the campaign advertisements.
Soley, Lawrence
core   +1 more source

A Prospective Study of Individuals at Risk of Multiple Sclerosis Informs the Design of Primary Prevention Studies

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective In multiple sclerosis, the optimal time for deploying a therapeutic intervention is before the central nervous system is damaged; given the success of trials treating the earliest stage of MS, the radiologically isolated syndrome, developing primary prevention strategies is an important next challenge.
Amy W. Laitinen, Ceren Tozlu, Tina Roostaei, Fatoumata Diallo, Kaho Onomichi, Jiyeon Son, Zongqi Xia, Philip L. De Jager   +7 more
wiley   +1 more source