Results 281 to 290 of about 18,203,904 (307)

Advertising media.

1948
openaire   +1 more source

Social Media Advertising

2021
openaire   +2 more sources

Does Advertising Spending Influence Media Coverage of the Advertiser?

Journal of Marketing, 2009
Suman Basuroy
exaly  

The Impact of Advertising on Media Bias

Journal of Marketing Research, 2012
Esther Gal-Or, Tansev Geylani
exaly  

The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV

Computers in Human Behavior, 2015
Joon Soo Lim
exaly  

Advertising Media

2016
openaire   +1 more source

Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity

International Journal of Information Management, 2016
Ilyoo Hong
exaly  

A classification framework for out-of-home advertising media in South Africa

Communicatio, 2013
Lene Ehlers, De La Rey Van Der Waldt
exaly  

Understanding social media advertising effect on consumers’ responses: An empirical investigation of tourism advertising on Facebook

Journal of Enterprise Information Management, 2018
exaly  

Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

Vision, 2019
Taanika Arora
exaly