Results 261 to 270 of about 749,152 (301)

Media in Advertising

Revista española de la opinión pública, 1967
Ma. de la Natividad Jiménez Salas, Roger Barton   +1 more
openaire   +1 more source

Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media

Australasian Marketing Journal, 2020
Jason Weismueller, Paul Harrigan, Shasha Wang   +2 more
exaly  

When I feel invaded, I will avoid it: The effect of advertising invasiveness on consumers’ avoidance of social media advertising

Journal of Retailing and Consumer Services, 2021
Xuequn Wang, Zilong Liu
exaly  

The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda

International Journal of Contemporary Hospitality Management, 2020
Shu-Chuan Chu
exaly  

Advertising Media Planning

2015
Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan   +2 more
openaire   +2 more sources

Investigating the impact of social media advertising features on customer purchase intention

International Journal of Information Management, 2018
Ali Abdallah Alalwan
exaly  

Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity

International Journal of Information Management, 2016
Ilyoo B Hong
exaly  

Advertising Media

2016
openaire   +1 more source

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Management Science, 2018
Dokyun Lee, Harikesh S Nair
exaly  

Advertising in social media: a review of empirical evidence

International Journal of Advertising, 2016
Johannes Knoll
exaly