Results 271 to 280 of about 18,203,904 (307)

Investigating the impact of social media advertising features on customer purchase intention

International Journal of Information Management, 2018
Ali Abdallah Alalwan
exaly  

Viral Advertising in Social Media

Journal of Interactive Advertising, 2011
Shu-Chuan Chu
exaly  

Media multitasking and the effectiveness of combining online and radio advertising

Computers in Human Behavior, 2011
Hilde Voorveld
exaly  

Advertising in social media: a review of empirical evidence

International Journal of Advertising, 2016
Johannes Knoll
exaly  

Advertising and the media

2010
openaire   +1 more source

Media and advertising

2020
openaire   +1 more source

CHAPTER 7. Media, Advertisers, and Advertising

2022
openaire   +1 more source

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Management Science, 2018
Dokyun Lee, Kartik Hosanagar, Harikesh S. Nair   +2 more
exaly  

Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media

Australasian Marketing Journal, 2020
Shasha Wang, Jason Weismueller, Geoffrey Soutar   +2 more
exaly  

Media generations and their advertising attitudes and avoidance: a six-country comparison

International Journal of Advertising, 2018
Margot Van Der Goot, Suzanna Opree, Edith G Smit   +2 more
exaly