Results 251 to 260 of about 18,203,904 (307)
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Communication Booknotes, 1976
Stuart Ewen's Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture (New York: McGraw-Hill, 1976---$10.00) Wilson Bryan Key's Media Sexploitation (Englewood Cliffs, N.J.: Prentice-Hall, 1976---$8.95) Jib Fowles's Mass Advertising as Social Forecast: A Method for Futures Research (Westport, Conn.: Greenwood Press, 1976 ...
Stuart Ewen +6 more
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Stuart Ewen's Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture (New York: McGraw-Hill, 1976---$10.00) Wilson Bryan Key's Media Sexploitation (Englewood Cliffs, N.J.: Prentice-Hall, 1976---$8.95) Jib Fowles's Mass Advertising as Social Forecast: A Method for Futures Research (Westport, Conn.: Greenwood Press, 1976 ...
Stuart Ewen +6 more
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Communication Booknotes, 1973
William L. Rivers and Michael J. Nyhan (eds.) Aspen Notebook on Government and the Media (New York: Praeger Special Studies, 1973 — $3.95, paper) Ray B. Browne (ed.) Popular Culture and the Expanding Consciousness (New York: Wiley, 1973 — price not known) Dennis P.
William L. Rivers +6 more
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William L. Rivers and Michael J. Nyhan (eds.) Aspen Notebook on Government and the Media (New York: Praeger Special Studies, 1973 — $3.95, paper) Ray B. Browne (ed.) Popular Culture and the Expanding Consciousness (New York: Wiley, 1973 — price not known) Dennis P.
William L. Rivers +6 more
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Challenges of Measuring Social Media Advertising
2021In the pre-social media era, the return on investment in advertising and the impact on sales was primarily monitored through the financial aspect. Brand owners measured how much was invested and in how much sales such an investment resulted in. Social media has brought new parameters that are monitored in advertising.
Vranešević, Tihomir, Marušić, Tajana
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Advertising and the Media [PDF]
, 2004 This paper argues that advertising should be regarded as a transaction between a consumer and a firm that potentially generates a mutual benefit. We develop that there exists a problem of adverse selection, however, which makes it impossible to establish direct markets for advertising. The media is viewed as an intermediary that can channel advertising
Susanne Kremhelmer, Hans Zenger
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Marketing Science
A theoretical analysis of the role of media format in advertising.
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A theoretical analysis of the role of media format in advertising.
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Should the Media Advertise Contraceptives?
Archives of Pediatrics & Adolescent Medicine, 1981The main tenet of this article is that all forms of communication and education should be used to inform our youth about the potential consequences of coital activity. First, it should be clearly recognized that there has been a documented increase in sexual activity by teenagers during the past ten to 20 years, and it is currently estimated that over ...
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2019
Brands are ubiquitous for the last years, they are present in almost every space on the web and especially in social computing, social networks, and social media. Their presence is linked to different aims and accompanied by comments. Mainly, the professional point of view focuses on the idea that social media provide the possibility of a conversation ...
Caroline Marti, Karine Berthelot-Guiet
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Brands are ubiquitous for the last years, they are present in almost every space on the web and especially in social computing, social networks, and social media. Their presence is linked to different aims and accompanied by comments. Mainly, the professional point of view focuses on the idea that social media provide the possibility of a conversation ...
Caroline Marti, Karine Berthelot-Guiet
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Media, advertising, and consumerism: children and adolescents in a commercialized media environment
2013In the first decade of the new millennium, children and adolescents’ commercial media environment has changed dramatically. Advertisers have rapidly adopted new advertising techniques including branded websites, brand placement in video games, and viral marketing in social media (Buijzen et al., 2010; Calvert, 2008).
Buijzen, M. +2 more
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