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Media: Advertising’s Everywhere

2017
How do marketers decide where to advertise? Media selection is about taking the right message produced by the creatives and putting it in the right place at the right time in front of the right people.
openaire   +1 more source

Social media advertising

2018
Das relativ neue Phänomen des Social Media Advertising ist eine nützliche Strategie für Werbetreibende, kann jedoch die Transparenz und faire Kommunikation mit den KonsumentInnen beeinträchtigen. Aus diesem Grund haben viele Staaten ein neues Gesetz eingeführt, welches eine verbindliche Kennzeichnung gesponserter Produkte vorschreibt.
openaire   +1 more source

Should the Media Advertise Contraceptives?

Archives of Pediatrics & Adolescent Medicine, 1981
The main tenet of this article is that all forms of communication and education should be used to inform our youth about the potential consequences of coital activity. First, it should be clearly recognized that there has been a documented increase in sexual activity by teenagers during the past ten to 20 years, and it is currently estimated that over ...
openaire   +2 more sources

Advertising Media

Journal of Marketing, 1958
C. H. Sandage   +3 more
openaire   +1 more source

Advertising Media Calculations

1969
Advertising has long been regarded as an area for intuitive business activity, primarily because it seems to be governed entirely by creative ideas.
openaire   +1 more source

Media and Advertising

Advertising & Society Review, 2009
William M. O'Barr   +3 more
openaire   +1 more source

Advertising Media Planning

2022
Larry D. Kelley   +4 more
openaire   +1 more source

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