Results 111 to 120 of about 136,253 (243)

Optimizing Monetization Strategies for Generative AI Firms: Implications for Search Engagement

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT As Generative Artificial Intelligence (GenAI) platforms, such as ChatGPT, have transformed digital search querying behavior, mounting operational costs challenge firms to explore alternative monetization strategies beyond traditional subscription models.
Veronica Rosendo‐Rios, Paurav Shukla
wiley   +1 more source

An Integrative Framework and Research Agenda for Diversity, Equity, and Inclusion in AI‐Driven Marketing

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Artificial intelligence (AI) is rapidly reshaping modern marketing practice, yet whether this technology will ultimately advance or hinder diversity, equity, and inclusion in the marketplace remains unknown. On the one hand, AI promises to deliver better, more powerful services and products to a wider customer base. On the other hand, however,
Darius‐Aurel Frank   +4 more
wiley   +1 more source

Cognitive Overload and Emotional Arousal: Why Gambling Content Marketing Appeals to Children and Resists Established Educational Interventions

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Increased social media gambling advertising raises concerns about its strong appeal to children and its role in gambling‐related harm. This study examines whether gambling content marketing is more emotionally appealing and less recognizable as advertising than conventional social media gambling ads, and whether a widely used UK school‐based ...
Raffaello Rossi   +2 more
wiley   +1 more source

Neurocognitive and Psychological Interventions for Adults With Congenital Heart Disease: A Consensus Statement From the Adult Congenital Heart Disease/Neuro 2024 Conference. [PDF]

open access: yesJ Am Heart Assoc
Ilardi D   +10 more
europepmc   +1 more source

The Ironic Effects of Financial Constraint‐Induced Suppression on Consumer Behavior

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Financial constraints are a pervasive concern for consumers, shaping spending patterns and psychological coping mechanisms. While previous research has primarily focused on behavioral adaptations, this study explores a cognitive mechanism: thought suppression.
Jane So, Miao Miao, Yuki Nishida
wiley   +1 more source

Engaging the public in plant science: Communication facilitators and barriers of scaling up a citizen science campaign

open access: yesPeople and Nature, EarlyView.
Abstract Volunteers have been involved in nature observations for decades through citizen science initiatives, providing large data sets as well as problem identification that allow a more complete understanding of many natural phenomena. Although communication is a core component in citizen science, the key factors that determine its effectiveness in ...
Kristiina Gibson   +18 more
wiley   +1 more source

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