Results 1 to 10 of about 1,999,166 (206)
Identify the components of media policy impact from cyberspace paradigm data [PDF]
مطالعات رسانههای نوین, 2023 Due to the dysfunction of mainstream media in Iran after the advent of cyberspace, this article raises the question of whether a new paradigm has emerged in the field of media that has changed the requirements of media policy and planning? The premise of
Ebrahim Ahrari +2 more
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Developing an advertising strategy of new product [PDF]
Економіка та управління АПК, 2020 Modern advertisingof consumer goods is developing at a rapid pace, providing ample opportunity to support for launching thousands of new items into the market.
Rozumei S., Nikolaienko I., Doliuk A.
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Вестник университета, 2023 The article studies methods of advertising campaign budget allocation in digital space using advertising hypotheses. The author proposes a new approach based on the use of advertising hypotheses as an advertising medium. A form of media plan specifically
D. A. Khokhlov
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A community-based approach to mainstream human-nature interactions into coastal risk governance: A case of Katrenikona, India [PDF]
Geographica Pannonica, 2022 Coastal rural communities, being intricately associated with their ecological settings, are often highly vulnerable to climate change. Amongst the many approaches of reducing the coastal vulnerabilities and achieving climate change adaptation, a ...
Dakey Shruthi +3 more
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Research of actual characteristics for describing of the target audience for digital marketing
Вестник университета, 2022 The article examines the current characteristics of the target audience in the digital marketing. The problem of the discrepancy between the classical ways of describing audiences and the advertising inventory of digital promotion channels has been ...
D. A. Khokhlov
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Multi-product dynamic advertisement planning in a segmented market [PDF]
Yugoslav Journal of Operations Research, 2017 In this paper, a dynamic multi-objective linear integer programming model is proposed to optimally distribute a firm’s advertising budget among multiple products and media in a segmented market.
Aggarwal Sugandha +4 more
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The concept of advertising media in the digital marketing
Вестник университета, 2022 The article examines the main factors affecting the effectiveness of promotion in the digital marketing. The problems of determining the advertising media and the distribution of the budget in the media plan for the digital environment are examined in ...
D. A. Khokhlov
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Rhythm of the streets: a street classification framework based on street activity patterns
EPJ Data Science, 2022 As the living tissue connecting urban places, streets play significant roles in driving city development, providing essential access, and promoting human interactions. Understanding street activities and how these activities vary across different streets
Tianyu Su +5 more
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Body, Scale, and Space: Study on the Spatial Construction of Mogao Cave 254
Religions, 2023 This article focuses on the relationship between body, scale, and space, as revealed in Mogao Cave 254 in Gansu Province. Three topics, namely, body scale, pilgrim behavior, and time–space perception, are discussed.
Weiqiao Wang, Aibin Yan
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More than surface temperature: mitigating thermal exposure in hyper-local land system
Journal of Land Use Science, 2022 Regional land surface temperature (LST) maps derived from remote sensing data are most available to cities to assess and respond to heat. Yet, LST only captures one dimension of urban climate.
V. Kelly Turner +7 more
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