Results 11 to 20 of about 1,999,265 (305)
Exploring and consolidating the brand personality elements of the political leader [PDF]
Spanish Journal of Marketing-ESIC, 2018 Purpose - This study aims to examine brand personality and its application to political branding. This study focuses on the brand personality of a political leader from the BJP Party brand (Bharatiya Janta Party).
Varsha Jain +3 more
doaj +1 more source
Job satisfaction and job performance in the media industry: A synergistic application of partial least squares path modelling [PDF]
, 2016 Purpose – The purpose of this paper is to examine the relationship between job satisfaction and employee performance in the media industry as well as the role of demographic variables, namely, age, gender, income, marital status, and the level of ...
Media Planning Guide Malaysia +2 more
core +1 more source
The Influence of New Media on Political Power Transition and Democracy Expansion [PDF]
مطالعات رسانههای نوین, 2023 Introduction According to recent studies, "new media" removes climatic and geographical boundaries from the realm of governmental power. It empowers individuals by fostering a sense of personal security and freedom, which in turn facilitates the shaping
Mohammad Borjalizadeh, ali jafari
doaj +1 more source
Digital Media Planning Technologies Based on Economic and Mathematical Modeling
AlterEconomics, 2022 The article focuses on the theoretical and practical aspects of media planning software development. Media planning helps increase the effectiveness of problem-solving in a modern digital society; it is necessary both for private businesses and ...
Georgiy A. SHMATOV
doaj +1 more source
Humanities & Social Sciences Communications, 2023 The colour of a building facade is an important attribute that significantly influences consumers’ purchasing intentions towards commodity buildings.
Kaida Chen +3 more
doaj +1 more source
Progress in Disaster Science, 2023 Academic interest in comprehending flood resilience concepts and their evaluation is growing with the increasing frequency and severity of disasters due to climate change (CC). This paper conducts a comprehensive and systematic literature review on urban
Naveen Prashar +3 more
doaj +1 more source
EMOTIONAL CONTEXT AND EFFECTIVENESS OF TV ADVERTISING
Primenjena Psihologija, 2018 This study examined the impact of emotional context on effectiveness of TV commercials (TVCs). In two experiments, participants were exposed to either emotionally positive or emotionally negative stimuli before watching a TVC.
Slavko Alčaković +2 more
doaj +1 more source
The Effectiveness of Counseling Through Vasectomy Module in North Kolaka, Indonesia [PDF]
, 2017 The main problem faced nowadays is the low participation of men in terms of implementation of the Family Planning Program. The figures for family planning in Indonesia only demonstrate a high rate on contraception use in women not in men. The Strategy to
Askrening, A. (Askrening) +1 more
core +2 more sources
Cogent Social Sciences, 2022 Social Network Analysis and Geographic Information Systems can be combined and applied to communication research to better understand how communication networks are associated with spatial or city characteristics.
C. Aujean Lee, Sun Kyong Lee
doaj +1 more source
The Effects of Orientation and Width of Space Between Buildings on Ventilation of High-Rise Areas
Journal of Daylighting, 2023 Excessive heat in the high-rise urban fabric has contributed to pedestrian and occupants' discomfort. Establishing wind circulation in space with an environmentally compatible and optimal configuration is necessary to improve comfort in this region.
Seyedeh Azadeh Aghajanzadeh +3 more
doaj +1 more source