Results 11 to 20 of about 236,888 (163)
Exploring and consolidating the brand personality elements of the political leader [PDF]
Spanish Journal of Marketing-ESIC, 2018 Purpose - This study aims to examine brand personality and its application to political branding. This study focuses on the brand personality of a political leader from the BJP Party brand (Bharatiya Janta Party).
Varsha Jain +3 more
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The Influence of New Media on Political Power Transition and Democracy Expansion [PDF]
مطالعات رسانههای نوین, 2023 Introduction According to recent studies, "new media" removes climatic and geographical boundaries from the realm of governmental power. It empowers individuals by fostering a sense of personal security and freedom, which in turn facilitates the shaping
Mohammad Borjalizadeh, ali jafari
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Digital Media Planning Technologies Based on Economic and Mathematical Modeling
AlterEconomics, 2022 The article focuses on the theoretical and practical aspects of media planning software development. Media planning helps increase the effectiveness of problem-solving in a modern digital society; it is necessary both for private businesses and ...
Georgiy A. SHMATOV
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Humanities & Social Sciences Communications, 2023 The colour of a building facade is an important attribute that significantly influences consumers’ purchasing intentions towards commodity buildings.
Kaida Chen +3 more
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Progress in Disaster Science, 2023 Academic interest in comprehending flood resilience concepts and their evaluation is growing with the increasing frequency and severity of disasters due to climate change (CC). This paper conducts a comprehensive and systematic literature review on urban
Naveen Prashar +3 more
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EMOTIONAL CONTEXT AND EFFECTIVENESS OF TV ADVERTISING
Primenjena Psihologija, 2018 This study examined the impact of emotional context on effectiveness of TV commercials (TVCs). In two experiments, participants were exposed to either emotionally positive or emotionally negative stimuli before watching a TVC.
Slavko Alčaković +2 more
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Cogent Social Sciences, 2022 Social Network Analysis and Geographic Information Systems can be combined and applied to communication research to better understand how communication networks are associated with spatial or city characteristics.
C. Aujean Lee, Sun Kyong Lee
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The Effects of Orientation and Width of Space Between Buildings on Ventilation of High-Rise Areas
Journal of Daylighting, 2023 Excessive heat in the high-rise urban fabric has contributed to pedestrian and occupants' discomfort. Establishing wind circulation in space with an environmentally compatible and optimal configuration is necessary to improve comfort in this region.
Seyedeh Azadeh Aghajanzadeh +3 more
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Land, 2022 Lima is the second-largest capital of the world located in a desert and already faces water scarcity. Here, more than 30% of the population is supplied by only 2.2% of the national water resources.
Andrea Cristina Ramirez Herrera +2 more
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Land, 2022 Existing research on the agglomeration effect of urban roads mainly focuses on land use but ignores the differences between various locations, types, and directions of roads.
Luhui Qi +4 more
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