Results 11 to 20 of about 5,099 (166)
Elementos contextuales en el discurso publicitario
Círculo de Lingüística Aplicada a la Comunicación, 2023 Según las teorías de las gramáticas del texto, el discurso publicitario se caracteriza como una unidad de comunicación en la que se incluyen estructuras verbales y no verbales, puestas en uso y con una finalidad persuasiva.
Gloria Peña
doaj
Análisis semiótico y de discurso del programa infantil PJ Mask o Héroes en pijamas
Universitas, 2021 Este trabajo investigativo analiza el discurso de la serie infantil PJ Masks o Héroes en pijamas. El objetivo de nuestro estudio es determinar los recursos visuales y lingüísticos utilizados en la construcción del mensaje.
Briggette Dayanna Vega-Barriga +1 more
doaj +1 more source
La poesía kitsch como instrumento del poder en el siglo XVII
Historia y Comunicación Social, 2014 Muchos de los poemas que formaban parte de los cancioneros y volúmenes de poesías varias que circulaban durante el Barroco eran productos kitsch elaborados para satisfacer la demanda de información y cultura de una naciente sociedad de masas.
Pedro Aguilar Serrano
doaj +1 more source
Behavioral interventions to reduce demand for threatened freshwater turtles as pets
Conservation Biology, EarlyView.Abstract Growing demand for freshwater turtles as pets has fueled illegal trade and accelerated wild population declines, underscoring the need for theory‐based demand‐reduction interventions. We conducted a three‐part randomized controlled trial with active turtle keepers (n = 1800) in China to test conservation‐ and legality‐framed messages by ...
Wuji Zheng +9 more
wiley +1 more source
How endorser attributes influence conservation communication
Conservation Biology, EarlyView.Abstract Conservation communication often uses the celebrity endorsement strategy. However, robust evidence regarding its effectiveness is still limited. More importantly, practitioners do not have guidelines for selecting an ideal endorser because there is no clear consensus on what endorser attributes are most critical.
Xia He, Tien Ming Lee
wiley +1 more source
The text: a problematic notion
Amauta, 2019 This article highlights some difficulties that over time have been found to delimit the notion of ‘text’. Its frequent use in the fields of literary criticism, linguistics, semiotics ...
Juan Carlos González Vidal +1 more
doaj +1 more source
Revista de Odontopediatria Latinoamericana, 2021 Es muy grato cuando vemos que el esfuerzo desinteresado y el trabajo en equipo de tantos odontopediatras a lo largo del tiempo se vé reflejado en miles de grandes resultados.
Francisco Hernández
doaj +1 more source
Framing the Square: Cinematic Procedures and Visual Regimes in Diamela Eltit's Lumpérica
Bulletin of Latin American Research, Volume 45, Issue 4, October 2026.ABSTRACT This article examines how Diamela Eltit's Lumpérica (1983) constructs a regime of visibility through the spatial organisation of the public square that structures the novel. While criticism has often emphasised the text's linguistic fragmentation and performative dimensions, less attention has been paid to the visual procedures through which ...
Denisse Lazo
wiley +1 more source
How identity bias affects perceptions of conservation messages on social media
Conservation Biology, Volume 40, Issue 4, August 2026.Abstract Public support is essential for conservation, as public opinion can influence decision‐making and policy. Therefore, understanding whether bias toward conservationists due to their identity (identity bias) affects their perceived credibility and support for their recommendations is important.
Lauren F. Rudd +4 more
wiley +1 more source
Comprender el Cine, desde una Mirada Comunicativa
Xihmai, 2016 Analizar el cine como mensaje con finalidad comunicativa, desde emisor y receptor, a partir de diversas teorías, para formar sujetos críticos.
Rita Dromundo Amores
doaj +1 more source