Results 231 to 240 of about 200,574 (293)

Schizophrenia and bipolar disorder: a comparative analysis of genetic and brain network connectivity. [PDF]

open access: yesPsychol Med
Ren H   +14 more
europepmc   +1 more source

Mental accounting matters

open access: yesJournal of Behavioral Decision Making, 1999
Mental accounting is the set of cognitive operations used by individuals and households to organize, evaluate, and keep track of financial activities. Making use of research on this topic over the past decade, this paper summarizes the current state of our knowledge about how people engage in mental accounting activities.
Richard H. Thaler
exaly   +3 more sources

Mental Accounting and Consumer Choice

open access: yesMarketing Science, 1985
Anew model of consumer behavior is developed using a hybrid of cognitive psychology and microeconomics. The development of the model starts with the mental coding of combinations of gains and losses using the prospect theory value function. Then the evaluation of purchases is modeled using the new concept of “transaction utility.” The household ...
Richard Thaler
exaly   +4 more sources

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