Results 241 to 250 of about 205,214 (255)

Advances in Research on Mental Accounting and Reason-Based Choice

Marketing Letters, 1999
Ran Kivetz
exaly  

Mental Accounting

2017
openaire   +1 more source

Mental Accounting and Tax Compliance: Experimental Evidence for the Effect of Mental Segregation of Tax Due and Revenue on Compliance

Public Finance Review, 2017
Stephan Muehlbacher, Barbara Hartl, Erich Kirchler   +2 more
exaly  

The susceptibility of mental accounting principles to evaluation mode effects

Journal of Behavioral Decision Making, 2009
Junhong Min, Timothy B Heath, Subimal Chatterjee   +2 more
exaly  

Mental accounting and cause related marketing strategies

International Review on Public and Nonprofit Marketing, 2010
Ilaria Baghi, Enrico Rubaltelli
exaly  

A realist account of mental causation

2011
openaire   +1 more source

Mental Accounting and False Reference Points in Real Estate Investment Decision Making

Journal of Behavioral Finance, 2012
Michael Seiler
exaly  

Two accounts of mental distress

1996
openaire   +1 more source

Govern(mentality) and Accounting

2017
Juan Baños Sanchez-Matamoros, Fernando Gutiérrez, Concha Álvarez-Dardet Espejo, Francisco Carrasco Fenech   +3 more
openaire   +1 more source

Mental Accounting and Consumer Choice

Marketing Science, 2008
exaly