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The Psychology of Mental Accounting
The theory of mental accounting argues that there is a tendency to mentally sort monetary funds into separate mental accounts, which affects the way we think about spending money. Mental accounting strategies vary depending on the source of income and people’s categorisation of different purchases.
Maryam B. Javareshk (19933428)
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Mental accounting and cause related marketing strategies
International Review on Public and Nonprofit Marketing, 2010 The aim of the present study is to verify if people’s perception of cause related marketing (CRM) strategies is influenced by the mental accounting format used to present the price of the product and the amount of money donated to the social cause ...
Ilaria Baghi, Enrico Rubaltelli
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Mental accounting: a systematic review
2017This study was motivated by the need to characterize scientific research on the "Mental Accounting" construct in the period 1900 to 2015. Mental Accounting is a branch of Accounting science that aims at guiding individuals to make financial decisions as successful enterprises. Discussion of this topic is usually based on the Perspective Theory.
Cruz, Ione +3 more
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Goals and bracketing under mental accounting
Journal of Economic Theory, 2016zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Alexander K. Koch, Julia Nafziger
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SSRN Electronic Journal, 2018
This paper sheds light on the choice of framing in investors’ portfolio decisions by exploiting variations in the disposition effect—specifically, we examine how investors trade in response to stock-level versus portfolio-level gains. First, we show that the disposition effect is stronger when the portfolio is at a loss and nearly disappears when the ...
Li An, Baolian Wang
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This paper sheds light on the choice of framing in investors’ portfolio decisions by exploiting variations in the disposition effect—specifically, we examine how investors trade in response to stock-level versus portfolio-level gains. First, we show that the disposition effect is stronger when the portfolio is at a loss and nearly disappears when the ...
Li An, Baolian Wang
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Accountability in mental health nursing
British Journal of Nursing, 1994Professionalisation of nursing has played a part in making accountability more implicit for nurses in terms of clinical autonomy. Mental health nurses therefore need to be clear about the principles on which they base their practice. This article considers these issues in terms of ethics, the client's perspective and clinical implications.
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Accountability and the mental health services
British Journal of Nursing, 1994The consultation paper Guidance on the Discharge of Mentally Disordered People and Their Continuing Care in the Community (Department of Health, 1994) is the cynical reaction to bad publicity on the care of the mentally ill in the community. It makes no attempt to address serious failings in the mental health service.
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Mental Accounting in Childhood
Citizenship, Social and Economics Education, 1998The purpose of this study was to investigate the development of mental accounts. Of particular concern was how mental accounts function in the everyday life of children and how children deal with money matters. Sixty children from three age groups (5–6, 8–9 and 11–12) were individually interviewed about their financial situation (e.g. sources of money,
Paul Webley, Zarrea Plaisier
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Uncertain portfolio selection with mental accounts
International Journal of Systems Science, 2020Since the security market is so complex, in real life, there are situations where the future security returns cannot be reflected by the past data and are given by experts' estimations according to...
Xiaoxia Huang, Hao Di
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Mental accounting and categorization
Organizational Behavior and Human Decision Processes, 1992Abstract Mental accounting is an oft-discussed type of decision framing in which individuals are hypothesized to form psychological accounts of the advantages and disadvantages of an event or option. Most discussions of mental accounting have focused on the consequences of framing decisions in this manner rather than on the processes underlying ...
Pamela W Henderson, Robert A Peterson
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