Results 11 to 20 of about 1,996,730 (285)
Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery
SAGE Open, 2020 This research provides evidence of the role played by a brand in the stimulation of mental imagery. We anticipate that a familiar (vs. unfamiliar) brand will evoke higher levels of visual mental imagery in the consumer.
Diana Gavilan, Maria Avello
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, 2023 Abstract This book is about mental imagery and the important work it does in our mental life. It plays a crucial role in the vast majority of our perceptual episodes. It also helps us understand many of the most puzzling features of perception (like the way it is influenced in a top-down manner and the way different sense modalities ...
Nanay, Bence
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A meta-analytic review of multisensory imagery identifies the neural correlates of modality-specific and modality-general imagery [PDF]
, 2012 The relationship between imagery and mental representations induced through perception has been the subject of philosophical discussion since antiquity and of vigorous scientific debate in the last century.
McNorgan, Chris +2 more
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Comprehension problems in children with specific language impairment: does mental imagery training help? [PDF]
, 2007 Background. Children with specific language impairment (SLI) experience story comprehension deficits (Bishop and Adams, 1992; Botting and Adams, 2005; Norbury and Bishop, 2002).
Cain, K, Joffe, V, Maric, N
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Can a word paint a thousand pictures? Brand- evoked mental imagery in advertising
Cuadernos.info, 2021 In this research we have used the logo as stimuli to test the brand-evoked mental imagery effect. According to the Dual Coding Theory, familiar brands facilitate additional pathways –visual and verbal– to retrieve arguments to build mental imagery ...
Diana Gavilan, María Avello
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The Influence of Mental Imagery Instructions and Personality Characteristics on Reading Experiences
Collabra: Psychology, 2020 It is well established that readers form mental images when reading a narrative. However, the consequences of mental imagery (i.e. the influence of mental imagery on the way people experience stories) are still unclear.
Marloes Mak +2 more
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A causal link between mental imagery and affect-laden perception of climate change related risks
Scientific Reports, 2023 Previous studies have shed light on the importance of affect in risk perception and the role of mental imagery in generating affect. In the current study, we explore the causal relationship between mental imagery, affect, and risk perception by ...
Hulda Karlsson +2 more
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Mental Imagery and Chunks: Empirical and Computational Findings [PDF]
, 2007 To investigate experts’ imagery in chess, players were required to recall briefly-presented positions in which the pieces were placed on the intersections between squares (intersection positions).
Waters, A J, Gobet, F
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Unconscious mental imagery [PDF]
Philosophical Transactions of the Royal Society B: Biological Sciences, 2020 Historically, mental imagery has been defined as an experiential state—as something necessarily conscious. But most behavioural or neuroimaging experiments on mental imagery—including the most famous ones—do not actually take the conscious experience of the subject into consideration.
openaire +3 more sources