Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery
SAGE Open, 2020 This research provides evidence of the role played by a brand in the stimulation of mental imagery. We anticipate that a familiar (vs. unfamiliar) brand will evoke higher levels of visual mental imagery in the consumer.
Diana Gavilan, Maria Avello
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, 2023 Abstract This book is about mental imagery and the important work it does in our mental life. It plays a crucial role in the vast majority of our perceptual episodes. It also helps us understand many of the most puzzling features of perception (like the way it is influenced in a top-down manner and the way different sense modalities ...
Nanay, Bence
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Interoception predicts mental imagery vividness: exploring a key relationship [PDF]
Scientific ReportsInteroception, the sense of the internal state of the body, plays a fundamental role in emotional awareness and self-referential processing. Recently, interoception has been linked to the experience of mental imagery.
Yoko Nagai +5 more
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Exploring the association between mental imagery, sensory sensitivity, and autistic traits in autistic and non-autistic adults [PDF]
Scientific ReportsMental imagery vividness varies between individuals. Low levels of mental imagery have been associated with high levels of autistic traits, whilst autistic traits are known to positively correlate with sensory sensitivities. This would predict a negative
Rebecca Taylor +3 more
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Shaping the Space: A Role for the Hippocampus in Mental Imagery Formation [PDF]
VisionMental imagery is claimed to underlie a host of abilities, such as episodic memory, working memory, and decision-making. A popular view holds that mental imagery relies on the perceptual system and that it can be said to be ‘vision in reverse’.
Andrea Blomkvist
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The Phenomenology of Offline Perception: Multisensory Profiles of Voluntary Mental Imagery and Dream Imagery [PDF]
VisionBoth voluntary mental imagery and dream imagery involve multisensory representations without externally present stimuli that can be categorized as offline perceptions. Due to common mechanisms, correlations between multisensory dream imagery profiles and
Maren Bilzer, Merlin Monzel
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Mental imagery modulates bistable perception in a modality-specific manner [PDF]
Scientific ReportsMultimodal approaches are essential for understanding the mechanisms and constraints of mental imagery, yet few studies have directly compared its perceptual effects across sensory systems.
Luca Verebélyi +6 more
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Mental Imagery to Enhance Procedural Skills in Peripheral Venous Catheterization: A Randomized Simulation Study in Medical Students [PDF]
Perspectives on Medical EducationIntroduction: Procedural skill acquisition is fundamental to medical education, yet training opportunities are increasingly constrained. Mental imagery, a cognitive rehearsal method shown to enhance psychomotor performance in various domains, has gained ...
Nicolas Boulet +5 more
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Gaze patterns during visual mental imagery reflect part-based generation [PDF]
Scientific ReportsEye movements during visual mental imagery resemble those made during prior perception. Across two experiments, we investigated whether eye movements during imagery reflect a part-by-part generation of mental images, by comparing gaze patterns during ...
Enea J. Weber, Fred W. Mast
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