Results 291 to 300 of about 127,229 (306)

Metaphor and Non-metaphor

1979
Jan M.G. Aarts, Joseph P. Calbert
openaire   +1 more source

Right metaphor, right place: choosing a visual metaphor based on product type and consumer differences

International Journal of Advertising, 2018
Chun-Tuan Chang, Xing-Yü Chu
exaly  

Metaphor and Metaphoric Processes

2022
Annamaria Contini, Alice Giuliani
openaire   +1 more source

The Subjectivity Problem: Improving Triangulation Approaches in Metaphor Analysis Studies

International Journal of Qualitative Methods, The, 2011
Sonya L Armstrong, Eric J Paulson
exaly  

Metaphor is grounded in embodied experience

Journal of Pragmatics, 2004
exaly  

Complementary perspectives on metaphor: Cognitive linguistics and relevance theory

Journal of Pragmatics, 2008
exaly  

Cyberspace: the metaphor of metaphors

2018
openaire   +1 more source

Synesthetic metaphors are not metaphorical

2019
openaire   +1 more source

The Case for Metaphor in Political Reasoning and Cognition

Political Psychology, 2012
exaly  

When metaphor becomes a joke: Metaphor journeys from political ads to internet memes

Journal of Pragmatics, 2016
exaly