Results 71 to 80 of about 13,507 (261)

The Role of Network Slicing and Edge Computing in the Metaverse Realization

IEEE Access, 2023
Metaverse is the latest technological hype in the modern world due to its potential for revolutionizing the digital visual perspective. With the COVID-19 pandemic, most industries have moved towards digitization, and the metaverse is identified as one of
Supun Karunarathna, Shalitha Wijethilaka, Pasika Ranaweera, Kasun T. Hemachandra, Tharaka Samarasinghe, Madhusanka Liyanage   +5 more
doaj   +1 more source

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre, Viviana Carolina Zambrano Rodriguez, Jiayi (Joy) Wang   +2 more
wiley   +1 more source

Metaverse Neuromarketing: a competitive advantage in the metaverse

, 2023
Abstract The aim of this article is to explore the potential of neuromarketing in order to improve e-commerce in the metaverse. First, a search was carried out in various databases using the terms metaverse, neuromarketing, marketing and consumer neuroscience.
PhD Antonio González-Morales, PhD Francisco Muñoz-Leiva, PhD Milagro Martín-López, Alejandro Talaminos Barroso   +3 more
openaire   +1 more source

Landscape of Research on Accounting Scope 3 Emissions: A Review of Methodologies and Data

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Scope 3 emissions have been proposed as a critical metric for evaluating corporate carbon footprint, identifying emission sources, and developing mitigation solutions. Yet, widespread corporate reporting of Scope 3 emissions remains limited, highlighting a critical gap in both research and practice.
Zeyu Wang, Klaus Hubacek, Xin Sun, Franco Ruzzenenti   +3 more
wiley   +1 more source

Prospects and challenges of Metaverse application in data‐driven intelligent transportation systems

IET Intelligent Transport Systems, 2023
The Metaverse is a concept used to refer to a virtual world that exists in parallel to the physical world. It has grown from a conceptual level to having real applications in virtual reality games.
Judith Nkechinyere Njoku, Cosmas Ifeanyi Nwakanma, Gabriel Chukwunonso Amaizu, Dong‐Seong Kim   +3 more
doaj   +1 more source

Strengthening urban resilience in China through underground infrastructures management: Addressing global climate challenges with technological solutions

Deep Underground Science and Engineering, EarlyView.
This paper explores how climate‐resilient technologies, such as smart grids, digital twins, and self‐healing materials, can enhance urban resilience. It highlights the urgent need for proactive planning, public‐private collaboration, and data‐driven innovation to future‐proof underground infrastructure amid accelerating climate and urban pressures ...
Kai Chen Goh, Tonni Agustiono Kurniawan, Christia Meidiana, Abdelkader Anouzla, Faissal Aziz, Imran Ali, Joan Cecilia C. Casila, M. Imran Khan, Dongdong Zhang, Meihui Jiang, Mohd Hafiz Dzarfan Othman, Md Munir Hayet Khan, Kasun Kumara Dissanayake   +12 more
wiley   +1 more source

Metaverse and Decentralization

, 2022
Metaverse farklı teknolojilerle birçok sanal dünyanın oluşturulması ile üç boyutlu erişim sağlayan bir yapı olarak gelişmektedir. Metaverse oluşumunda önce internet büyük bir değişim içerisine girmiştir.
Karaarslan, Enis, Yazıcı Yılmaz, Senem   +1 more
core  

Staging the New Retail Drama: At a Metaverse Near You! [PDF]

, 2010
Consumers have traditionally looked for products that could fulfill their needs and retailers responded to demand by initially adopting product-oriented, and then more recently, customer-oriented strategies.
Papagiannidis, Savvas, Bourlakis, Michael A., Bourlakis, Michael, Papagiannidis, S, Bourlakis M, Papagiannidis S, Bourlakis, M   +6 more
core   +1 more source

Roles of Blockchain in the Metaverse: Concepts, Taxonomy, Recent Advances, Enabling Technologies, and Open Research Issues

IEEE Access
The Metaverse platform offers 3D immersive experiences through virtual reality, artificial intelligence, and blockchain technologies. Blockchain-based Metaverse has garnered recent interest due to its decentralization, anonymity, and other security ...
Muna Elsadig, Manal Abdullah Alohali, Ashraf Osman Ibrahim, Anas Waleed Abulfaraj   +3 more
doaj   +1 more source

Metaverse Marketing: A Business-To-Business Analysis of Brand Strategies and Generation Z Engagement in the Sports Industry [PDF]

Amfiteatru Economic
This research explores the interplay between the services the Metaverse industry provides, including brand gamification, Metaverse marketing factors (novelty, interactivity, Influencer), and their impact on brand advocacy and loyalty among Generation Z
Saima Hussain, Rizwan Raheem Ahmed, Dalia Streimikiene, Faheem Bukhari , Justas Streimikis   +4 more
doaj   +1 more source