Results 81 to 90 of about 20,785 (239)

Synthetic diversity: Racial depictions influence consumer responses to AI‐generated models in advertising

Journal of Consumer Psychology, EarlyView.
Abstract As brands seek to increase racial representation in their advertising, many are turning to AI‐generated images of humans (i.e., synthetic models) as a scalable solution. This research demonstrates that consumer reactions to synthetic models are asymmetric, depending on the racial identity being depicted.
Rhonda Hadi, Esther Uduehi, Felipe Thomaz, Andrew Stephen   +3 more
wiley   +1 more source

Unlocking Business Success: How Networking and Branding Capabilities Drive Performance Through Product Innovativeness

Strategic Change, EarlyView.
ABSTRACT In today's fast‐paced market, developing innovative products with significant advantages over existing alternatives is essential for a strong market presence. This study, based on the resource‐based and dynamic capability view, examines how market and technological innovativeness contribute to differentiation advantage and improved business ...
Farbod Fakhreddin, Pantea Foroudi
wiley   +1 more source

Clustering potential metaverse users with the use of a value-based framework: Exploiting perceptions and attitudes on the use and adoption of metaverse for bold propositions

Metaverse is a new emerging platform that enables users to interact with each other and engage in many activities inside a collective virtual shared space.
Lama Al Khuzayem, Hajar Alharbi, Rsha Mirza, Arwa Basbrain, Lytras, Miltiadis, Ohoud Alzamzami, Sultanah Alshammari, Alaa Bafail, Wadee AlHalabi, Eaman Alharbi, Nadia Yusuf, Nada Bajnaid   +11 more
core   +1 more source

Building a Framework for the Digital Transformation of Italian Universities: Evidence From the University of Naples “Parthenope”

Strategic Change, EarlyView.
ABSTRACT This paper examines the digital transformation of universities, a category of knowledge‐intensive organizations (KIOs) increasingly pressured to invest in new technological tools for the development of innovative teaching and research processes and practices.
Stefano Marciano, Francesca Peluso, Rosita Capurro   +2 more
wiley   +1 more source

Manufacturing Nostalgia in the Digital Age: A Foreverism Perspective

Psychology &Marketing, EarlyView.
ABSTRACT Many scholars argue that we are experiencing the era of “retro”—nostalgia‐driven marketing and consumption phenomena reinforced by digital technologies. However, existing research lacks a critical analysis of nostalgia in contemporary markets and of how digital content, tools, and environments transform retro consumption experiences and alter ...
Dinara Davlembayeva, Davit Marikyan, Jonatan Sodergren, Savvas Papagiannidis, Simos Chari   +4 more
wiley   +1 more source

When Connection Feels Empty: Rethinking Consumer Loneliness Through Dual Presence in Digital Marketing

Psychology &Marketing, EarlyView.
ABSTRACT Digital marketplaces sell connection, yet loneliness persists among their users. Marketing scholarship has largely examined loneliness as a consumer‐level deficit, studying how individuals compensate through consumption. How digital environments themselves structure the conditions under which loneliness is experienced has received less ...
Tianhao Yang, Hsin‐Hsuan Meg Lee, Charlotte Gaston‐Breton   +2 more
wiley   +1 more source

Are Start‐Up Acquisitions by Dominant Firms Driving Innovation or Killing Competition?

Managerial and Decision Economics, EarlyView.
ABSTRACT This paper develops a sequential model to examine start‐up acquisitions in markets with network externalities, incorporating a pre‐entry strategic buyout option that allows the incumbent to integrate the start‐up's innovation, followed by post‐entry expenditure on coordination advertising, and defensive pricing strategies.
Adele Whelan, Kate Hynes
wiley   +1 more source

Supramolecularly reinforced conductive dynamic disulfide elastomers for dual‐environment wearable sensing

Responsive Materials, EarlyView.
A MXene‐doped conductive elastomer was engineered via a dynamic disulfide‐bonded network supramolecularly reinforced by reversible hydrogen‐bonding crosslinks, affording robust mechanical performance, autonomous self‐healing, and biocompatibility suited to strain sensing across dual environments.
Fang‐Yu Liu, Ruoyu Zhao, Meng Chen, Da‐Hui Qu   +3 more
wiley   +1 more source

Dentistry in the metaverse [PDF]

British Dental Journal, 2022
N, Kurian, J M, Cherian, K G, Varghese
openaire   +2 more sources

Operationalizing the Metaverse for Urban Sustainability: Evidence From an Expert Panel and the Seoul Metaverse City Case Study

Sustainable Development, EarlyView.
ABSTRACT Smart cities and urban digital twins have fostered the emergence of immersive environments, such as the metaverse. While contemporary scholarlship has increasingly examined the integration of the metaverse within smart city infrastructures, the critical nexus between urban sustainability and the metaverse remains largely under‐researched. This
Jose Manuel Diaz‐Sarachaga, Ayyoob Sharifi   +1 more
wiley   +1 more source