Results 111 to 120 of about 20,461 (306)
Millennials brand awareness [PDF]
, 2014 The present work aims at identifying Portuguese Millennials’ characteristics and uses them to create guidelines brands should use when it comes to successfully engaging with this generation in Portugal.
Capelo, Inês Ribeiro dos Santos
core
, 2017 This chapter focuses on the financial mindset and behaviors of Millennials, and how they interact with financial advisors. Millennials have surpassed Baby Boomers as the productive generation and are projected to be the wealthiest.
April Rudin, Catherine McBreen
core +1 more source
CSR Symbolism in Consumer‐Brand Identification in Fostering Brand Trust and Evangelism
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Based on the construal level theory, we proposed a conceptual model linking the relationships between perceived symbols in CSR communication, consumer‐brand identification, brand trust, and brand evangelism. We collected the data from the U.S. national population and employed an experimental design.
Md Merajur Rahman, Swagata Chakraborty
wiley +1 more source
Tourism & Management Studies, 2020 Celebrity-endorsed advertisements have a powerful influence, especially on young generations like millennials. At the same time, green advertising is a growing trend used by many destinations and organisations for environmental protection initiatives ...
Noha Kamel
doaj
Citizenship education and gender equality: A critique of action plans in Greek secondary schools
The Curriculum Journal, EarlyView.Abstract In the sociology of education, gender education follows current policies developed and promoted through citizenship education. The Sustainable Development Goals (SDGs) of the United Nations addressing global social inequalities include gender equality (SDG 5).
Aikaterini Peleki +1 more
wiley +1 more source
The Curriculum Journal, EarlyView.Abstract This contribution critically analyses the main international educational frameworks for teachers' digital competence, highlighting both critical issues and potential in relation to their professional development and the need to update school curricula.
Daniela Marzano +3 more
wiley +1 more source
Provocation and Millennials : Explorative study on millennials ́ emotional response
, 2019 Introduction: Market has saturated in the point where customers are facing advertising overload. For companies it can be difficult task to achieve attention among desired target audience.
Aittokallio, Mihail
core +1 more source
Interpreting Emojis: Millennials versus Non-Millennials
, 2017 The presence of emoticons--and now emojis--within written messages has increased since the advent of electronic communication. We conducted a quasi-experiment to learn whether a “smirk” emoji would be interpreted as indicating seductiveness by digital ...
Shepherd, Amanda +2 more
core
TreeMig framework ver. 1.0: an R package with GUI to simulate spatio‐temporal forest dynamics
Ecography, EarlyView.Spatio‐temporal vegetation models are essential for simulating dynamics and shifts in species distributions over large areas, particularly under global change. One such model is the dynamic forest landscape model TreeMig. We have developed a framework that makes the model more user‐friendly, improves its functionality, and expands its possibilities ...
Heike Lischke +6 more
wiley +1 more source
Millennials and corporate culture in multinational companies
Agora International Journal of Economical Sciences, 2017 Globalization is not what it was a decade ago. What links the world together has changed fundamentally. For many companies, succeeding in this new operating environment will require rethinking many past decisions and assumptions.Multinational companies ...
Viorina Maria Judeu
doaj