Results 21 to 30 of about 23,812 (310)
Generational theory of behavioral biases in investment behavior
Borsa Istanbul Review, 2023 This paper proposes that millennials' investing behavior is driven by generational biases—investment-related biases that millennials share. The results of an online survey of 516 millennial investors revealed that generational biases—fear of missing out,
Hadiya Altaf, Anisa Jan
doaj +1 more source
Decoding the eco-financial mindset: financial literacy, attitudes, and efficacy measures and the spending behavior of Filipino millennials [PDF]
BIO Web of ConferencesIn today's volatile economy, millennials stand out as a generation defined by their significant reliance on technology and the issues they encounter in their formative and later years.
Lim Cristina Teresa, Cordova Wilson
doaj +1 more source
Brand activism and millennials: an empirical investigation into the perception of millennials towards brand activism [PDF]
Problems and Perspectives in Management, 2019 The reckless pursuit of social, environmental, political and cultural issues and brands may alienate the very customer base, whom they try to impress, especially the millennials.
A. Shivakanth Shetty +2 more
doaj +1 more source
Filipino Millennials Motivational Behavior Toward Mobile Service Providers and Its Brand Advertising
International Journal of Academe and Industry Research, 2021 This descriptive-correlational study which involved survey among 278 participants and investigated how Filipino millennials think, feel, and behave toward mobile service providers’ brand image and advertising initiatives.
Gino Antonio A. Rivera III
doaj +1 more source
A decade later: exploring managerial insights on millennials [PDF]
Management Matters, 2023 Purpose – The purpose of this research was to explore managers' perceptions related to the emerging needs, roles, values, responsibilities and commitments of millennials in the multi-generational workplace,
Sandra Sessoms-Penny +2 more
doaj +1 more source
Naše Gospodarstvo, 2019 The main purpose of this paper is to assess a possible impact millennials will have on the future business environment of Industry 4.0, based on their personal value orientations.
Črešnar Rok, Jevšenak Senta
doaj +1 more source
SAGE Open, 2021 This article presents findings from research investigating the effectiveness of humor appeals (humor relatedness and humor mechanisms) to Indonesian millennials for predicting their attitudes toward printed ads and their purchase intentions.
Bertina Sjabadhyni +7 more
doaj +1 more source
Are Millennials Different? [PDF]
Finance and Economics Discussion Series, 2018 The economic wellbeing of the millennial generation, which entered its working-age years around the time of the 2007-09 recession, has received considerable attention from economists and the popular press. This chapter compares the socioeconomic and demographic characteristics of millennials with those of earlier generations and compares their income ...
Christopher J. Kurz +2 more
openaire +1 more source
Trends in ethnocentrism of Romanian consumers and their attitudes towards the marketplace
Management şi Marketing, 2018 This paper investigates Romanian consumer ethnocentrism and the Romanian consumers’ attitudes towards local products and towards campaigns promoting local products.
Stamule Stere
doaj +1 more source
HOW TO LEAD THE MILLENNIALS: A REVIEW OF 5 MAJOR LEADERSHIP THEORY GROUPS
Journal of Leadership in Organizations, 2019 Millennials are currently taking over the global workforce. While practitioners and scholars have recognized their different work values from previous generations, research on this topic is still scarce.
Bernadeta Cahya Kumala Putriastuti +1 more
doaj +1 more source