Results 291 to 300 of about 410,804 (309)

From Marketing Mix to Relationship Marketing

Management Decision, 1994
exaly  

The 4S Web-Marketing Mix model

Electronic Commerce Research and Applications, 2002
Efthymios Constantinides
exaly  

Re-Thinking and Re-Tooling the Social Marketing Mix

Australasian Marketing Journal, 2012
exaly  

Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis

Journal of Retailing, 2018
Christoph Teller
exaly  

Integration der Marketing-Instrumente im Marketing-Mix des Versicherungsunternehmens

2016
openaire   +1 more source

The Marketing Mix Revisited: Towards the 21st Century Marketing

Journal of Marketing Management, 2006
exaly  

The (r)evolution of wine marketing mix: From the 4Ps to the 4Es

Journal of Business Research, 2016
Giuseppe Festa, Maria Teresa Cuomo, Gerardino Metallo   +2 more
exaly  

Marketing‐Mix Standardisation: An Integrated Approach in Global Marketing

European Journal of Marketing, 1988
exaly  

Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing

Management Decision, 1997
exaly  

Using the 7Ps as a generic marketing mix

Marketing Intelligence and Planning, 1995
exaly