Results 301 to 309 of about 410,804 (309)

Forecasting Marketing-Mix Responsiveness for New Products

Journal of Marketing Research, 2010
exaly  

A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector

Industrial Marketing Management, 2011
exaly  

Stellenwert der Werbung innerhalb des Marketing-Mix

2007
openaire   +1 more source

1 Systematik des Marketing-Mix. 2 Produktpolitik

2011
openaire   +1 more source

Why is the traditional marketing mix dead? Towards the “experiential marketing mix” (7E), a strategic framework for business experience design in the phygital age

Journal of Strategic Marketing
Wided Batat
exaly  

Marketing Mix for Next Generation Marketing

Procedia Economics and Finance, 2014
exaly  

Grundlagen und Probleme des Marketing-Mix

1972
openaire   +1 more source

3. Der Werbe-Submix als Teil des Marketing-Mix

2015
openaire   +1 more source

II. Switch der Basisoption und Umgestaltung des Marketing-Mix

2013
openaire   +1 more source