Results 91 to 100 of about 2,693,635 (326)
Advanced Materials, EarlyView.Glass, historically valued for its purity and durability, has long inspired artists and societies. This article introduces the concept of “Archeo‐Inspiration”, drawing on cultural and historical contexts of glass to guide future material innovations.
Eva von Contzen +3 more
wiley +1 more source
Mobile marketing and the usage of a smartphone [PDF]
Marketing i Menedžment Innovacij, 2011 The following article is focusing on the topic of mobile marketing, its role at todays customer and the role of smartphones in this context.
Ph. Dicke, A. Mirchev
doaj
Can location factors moderate the effects of the demographic composition of SME's owner managers on the rate of mobile marketing technology (MMT) adoption? [PDF]
PLoS One, 2023 Eze SC +3 more
europepmc +1 more source
Consumers' Take on the Benefits of Brand Mobile Applications [PDF]
, 2018 The aim of this thesis was to study how consumers experience mobile marketing. It also aimed to discover if consumers find companies’ mobile marketing beneficial for their use, and if there are any differences between different age groups and genders ...
Hotti, Sini, Martikkala, Niinamari
core
Predicting customer's gender and age depending on mobile phone data
, 2019 In the age of data driven solution, the customer demographic attributes, such as gender and age, play a core role that may enable companies to enhance the offers of their services and target the right customer in the right time and place.
Aljoumaa, Kadan +2 more
core +1 more source
Social Computing for Mobile Big Data [PDF]
, 2016 Mobile big data contains vast statistical features in various dimensions, including spatial, temporal, and the underlying social domain. Understanding and exploiting the features of mobile data from a social network perspective will be extremely ...
Elmokashfi, A +7 more
core +2 more sources
Electrically Readable Lateral Flow Assay Using Organic Transistors for Diagnostic Applications
Advanced Materials, EarlyView.Electrolyte‐gated organic field‐effect transistors (EGOFETs) are integrated with lateral flow (LF) paper fluidics to create a reusable, portable, and low‐cost point‐of‐care (PoC) diagnostic test. The devices are validated for Human Immunoglobulin G detection, achieving high sensitivity (0.1 fm), selectivity, and reproducibility with rapid results in 20–
María Jesús Ortiz‐Aguayo +4 more
wiley +1 more source
Determining banner advertisement effectiveness in mobile games : a study from South Africa [PDF]
The Retail and Marketing Review, 2019 This study aimed to identify the impact of advertising values, gameplay conditions and social influence on attitude toward in-game banner advertisements (IGBAs) in mobile games. In addition, the study tested intention to click IGBAs and preference toward
R Komulainen, Dr J Lappeman, AKMN Islam
doaj
Consumer Appraisals of Mobile Marketing Communications [PDF]
, 2006 This paper reports on a study that investigates the emotions elicited from appraising SMS-based mobile marketing (m-marketing) communications under three marketing conditions: product consistency, incentives and permission giving.
Andrews, Lynda +2 more
core +1 more source
Role of the Recombination Zone in Organic Light‐Emitting Devices
Advanced Materials, EarlyView.This review summarizes the critical role of the recombination zone in organic light‐emitting diodes (OLEDs). We highlight that broadening the recombination zone in OLEDs based on emissive layers with balanced charge transport and high photoluminescence quantum yields provides a promising route toward achieving both long operational lifetime and high ...
Yungui Li, Karl Leo
wiley +1 more source