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The Oxford Handbook of Mobile Communication and Society, 2020
The mobile device is a critical touchpoint between the logistical and promotional infrastructure of marketing and the everyday lives of consumers. Mobile devices like the smartphone are taken up by marketers as part of their efforts to harness consumer creativity and to make consumers visible. Mobile marketing emerges from a longer history of marketers
Bartłomiej Kurzyk +2 more
semanticscholar +6 more sources
The mobile device is a critical touchpoint between the logistical and promotional infrastructure of marketing and the everyday lives of consumers. Mobile devices like the smartphone are taken up by marketers as part of their efforts to harness consumer creativity and to make consumers visible. Mobile marketing emerges from a longer history of marketers
Bartłomiej Kurzyk +2 more
semanticscholar +6 more sources
International mobile marketing: a satisfactory concept for companies and users in times of pandemic
Benchmarking : An International Journal, 2021PurposeThis study’s purpose is to analyze the international mobile marketing (IMK) in order to stage the importance of this tool in the internationalization of companies.
Lázaro Florido-Benítez
semanticscholar +1 more source
Does mobile marketing affect customer loyalty in Jordan
International Journal of Business Excellence, 2021This study aimed to identify the impact of mobile marketing on the customer's loyalty in Jordan. The dimensions of mobile marketing were interactivity, personalisation, localisation, and convenience.
S. Al-Hawary, Ahmad Obiadat
semanticscholar +1 more source
Antecedents of mobile marketing adoption by SMEs:Does industry variance matter?
Journal of Organizational Computing and Electronic Commerce, 2021Although innovations such as mobile marketing offer targeting and a cost-effective approach to marketing that could be leveraged by small and medium-sized enterprises (SMEs), most SMEs have shown a noticeable skepticism toward adopting the innovation. To
D. K. Maduku
semanticscholar +1 more source
Personal Data Collection and Usage for Mobile Marketing. Customer Awareness and Perception
Wseas Transactions on Business and Economics, 2021Marketers have often relied on data to better understand the preferences of the customer base. Whilethe traditional methods were engaged in the retrieval of data, the mobile devices connected to the internetintroduced an influx of data on a real time ...
Darlynton Yartey +5 more
semanticscholar +1 more source
Exploring cultural influences on mobile marketing acceptance
International Journal of Internet Marketing and Advertising, 2021Mobile platforms are increasingly important outlets for marketing communications. Previous work has examined the impact of individual-level characteristics such as attachment, privacy concern, permission and risk avoidance on mobile marketing acceptance ...
M. Pierce, Pingjun Jiang
semanticscholar +1 more source
2013
We are living in a world wherein there soon will be more mobile phone subscriptions than people. In 2000 there were less than a billion mobile subscriptions worldwide. Today, there are more than 6 billion. Accordingly, it is predicted by the World Bank that mobile subscription “will soon exceed that of the human population…as it is common in many ...
Alpana M. Desai, Edward Forrest
+5 more sources
We are living in a world wherein there soon will be more mobile phone subscriptions than people. In 2000 there were less than a billion mobile subscriptions worldwide. Today, there are more than 6 billion. Accordingly, it is predicted by the World Bank that mobile subscription “will soon exceed that of the human population…as it is common in many ...
Alpana M. Desai, Edward Forrest
+5 more sources