Results 271 to 280 of about 2,693,635 (326)
Some of the next articles are maybe not open access.
Young Consumers, 2006
Reminds us that mobile phones are ubiquitous and a status symbol for young people, so that more traditional media are getting on the act: Emap publishes a number of teenage magazine brands that have mobile databases and regards mobile marketing as a valuable tool, since messages to an opted‐in audience are targeted and relevant.
Alex Michael, Ben Salter
openaire +2 more sources
Reminds us that mobile phones are ubiquitous and a status symbol for young people, so that more traditional media are getting on the act: Emap publishes a number of teenage magazine brands that have mobile databases and regards mobile marketing as a valuable tool, since messages to an opted‐in audience are targeted and relevant.
Alex Michael, Ben Salter
openaire +2 more sources
2018
Die rasante Verbreitung mobiler Endgeräte und die damit einhergehenden Verbesserungen der Technik haben in den letzten Jahren dazu geführt, dass Unternehmen ihre Werbebudgets verstärkt in mobiles Marketing investieren. Verglichen mit klassischer Werbung zeichnet sich mobiles Marketing durch eine personalisierte und ortsspezifische Ansprache des Emp ...
Nufer, Gerd, Donges, Felix
openaire +4 more sources
Die rasante Verbreitung mobiler Endgeräte und die damit einhergehenden Verbesserungen der Technik haben in den letzten Jahren dazu geführt, dass Unternehmen ihre Werbebudgets verstärkt in mobiles Marketing investieren. Verglichen mit klassischer Werbung zeichnet sich mobiles Marketing durch eine personalisierte und ortsspezifische Ansprache des Emp ...
Nufer, Gerd, Donges, Felix
openaire +4 more sources
Hubble: An Industrial System for Audience Expansion in Mobile Marketing
Knowledge Discovery and Data Mining, 2020Recently, in order to take a preemptive opportunity in the mobile economy, the Internet companies conduct thousands of marketing campaigns every day, to promote their mobile products and services.
Chenyi Zhuang +10 more
semanticscholar +1 more source
2022
Em 2011, Luke Wroblewski defendeu, com o seu livro Mobile First (Wroblewski, 2011), a ideia de que os dispositivos móveis deverão ser os dispositivos prioritários para o design e desenvolvimento de websites, aplicações, e outros produtos digitais. Uma posição verdadeiramente presciente de Wroblewski, pois em 2011 apenas 6% do tráfego web mundial era ...
openaire +1 more source
Em 2011, Luke Wroblewski defendeu, com o seu livro Mobile First (Wroblewski, 2011), a ideia de que os dispositivos móveis deverão ser os dispositivos prioritários para o design e desenvolvimento de websites, aplicações, e outros produtos digitais. Uma posição verdadeiramente presciente de Wroblewski, pois em 2011 apenas 6% do tráfego web mundial era ...
openaire +1 more source
A Framework for Ethical Mobile Marketing
International Journal of Technoethics, 2020High user involvement with mobile phones presents a lot of opportunities for marketers for sending their promotional campaigns. Campaign relevance, product fit, security, content quality, and timing play important roles in the success of these mobile ...
S. Mittal, Vikas Kumar
semanticscholar +1 more source
2009
Le téléphone mobile est dans toutes les poches de vos clients et/ou de vos prospects… Il constitue donc un outil très intéressant parce qu’il peut vous permettre de tous les toucher rapidement et à tout moment. Divers paramètres font que vous devrez, si vous optez pour des solutions de marketing mobile, prendre beaucoup de précautions et vous entourez ...
Liénard, Fabien, Jacob, Florence
openaire +3 more sources
Le téléphone mobile est dans toutes les poches de vos clients et/ou de vos prospects… Il constitue donc un outil très intéressant parce qu’il peut vous permettre de tous les toucher rapidement et à tout moment. Divers paramètres font que vous devrez, si vous optez pour des solutions de marketing mobile, prendre beaucoup de précautions et vous entourez ...
Liénard, Fabien, Jacob, Florence
openaire +3 more sources
Mobile Marketing 2.0: State of the Art and Research Agenda
Review of Marketing Research, 2019Mobile marketing, the two- or multi-way communication and promotion of an offer between a firm and its customers using a mobile medium, device, platform, or technology, has made rapid strides in the past several years.
Unnati Narang, Venkatesh Shankar
semanticscholar +1 more source
Mobile Communications / Mobile Marketing
2010Mobile communications have become so widespread around the world that they are now ubiquitous, mostly due to the widespread availability, adoption, and affordability of mobile technologies. Today, there are almost 5 billion mobile phone subscriptions worldwide.
openaire +1 more source
Using Deep Learning for Mobile Marketing User Conversion Prediction
IEEE International Joint Conference on Neural Network, 2019Mobile performance marketing is a growing industry due to the massive adoption of smartphones and tablets. In this paper, we explore Deep Multilayer Perceptrons (MLP) to predict the Conversion Rate (CVR) of mobile users that are redirected to ad ...
Luís Miguel Matos +3 more
semanticscholar +1 more source
ACM SIGSPATIAL International Workshop on Advances in Geographic Information Systems, 2016
Xiaolin Li, Jiang Wu, Yue Sun
openaire +2 more sources
Xiaolin Li, Jiang Wu, Yue Sun
openaire +2 more sources