Results 281 to 290 of about 2,693,635 (326)
Some of the next articles are maybe not open access.
2009
Recently, cellular phones capable of accessing the Internet are prevailing rapidly in Japan. First, their functions and features are examined: Classification of services offered at i-mode; Characteristics of cyberspace communication tools and their comparisons with mobile instrument; Strengths and weaknesses of mobile phones.
openaire +1 more source
Recently, cellular phones capable of accessing the Internet are prevailing rapidly in Japan. First, their functions and features are examined: Classification of services offered at i-mode; Characteristics of cyberspace communication tools and their comparisons with mobile instrument; Strengths and weaknesses of mobile phones.
openaire +1 more source
Journal on spesial topics in mobile networks and applications, 2020
Honghao Gao +4 more
semanticscholar +1 more source
Honghao Gao +4 more
semanticscholar +1 more source
Spezialfall: Mobile Marketing – Mobile verändert das Performance-Marketing
2017Die grosten Anderungen furs Performance-Marketing hat das Aufkommen von Smartphones und Tablets als primare Online-Zugangsgerate gebracht. Plotzlich funktionierte das konventionelle Tracking nicht mehr und die Art der Nutzung hat sich fundamental verandert.
Ingo Kamps, Daniel Schetter
openaire +1 more source
2009
The role of mobile terminals such as mobile telephones, or PDAs, is shifting from gadgetry to serious platforms for direct marketing actions. The ubiquitous use of these devices offers companies a perfect medium through which to promote their products and services in a personalized and interactive way.
Wagner, Ralf, Klaus, Martin
openaire +1 more source
The role of mobile terminals such as mobile telephones, or PDAs, is shifting from gadgetry to serious platforms for direct marketing actions. The ubiquitous use of these devices offers companies a perfect medium through which to promote their products and services in a personalized and interactive way.
Wagner, Ralf, Klaus, Martin
openaire +1 more source
Personalized mobile marketing strategies
Journal of the Academy of Marketing Science, 2019Siliang Tong, Xueming Luo, Bo Xu
semanticscholar +1 more source
2006
Mobil marketing - reklama a podpora prodeje prostřednictvím mobilních telefonů. Technologické a kulturní předpoklady vzniku tohoto odvětví. Mobil marketing a marketingový mix, možnosti synergie. Nástroje mobil marketingu - reklamní SMS a MMS, lokační služby, soutěže, ankety a hlasování, věrnostní systémy, mobilní obsah. Subjekty mobil marketingu.
openaire +1 more source
Mobil marketing - reklama a podpora prodeje prostřednictvím mobilních telefonů. Technologické a kulturní předpoklady vzniku tohoto odvětví. Mobil marketing a marketingový mix, možnosti synergie. Nástroje mobil marketingu - reklamní SMS a MMS, lokační služby, soutěže, ankety a hlasování, věrnostní systémy, mobilní obsah. Subjekty mobil marketingu.
openaire +1 more source