Results 291 to 300 of about 2,693,635 (326)
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Mobile Markets vs. Mobile Ecosystems
2011Now as we have gone through the characteristics of the three case markets, it is time to figure out what our analysis has revealed. In other words, what can we tell about the differences between the Japanese and the European mobile services markets — or more specifically, the Finnish and the UK market? It is time to merge the theoretical discussions of
openaire +1 more source
The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
Journal of Business Research, 2020Hongwei He
exaly
Consumer perceived value preferences for mobile marketing in China: A mixed method approach
Journal of Retailing and Consumer Services, 2019Lijuan Huang +3 more
semanticscholar +1 more source
An assessment of the use of partial least squares structural equation modeling in marketing research
Journal of the Academy of Marketing Science, 2011Marko Sarstedt +2 more
exaly
International Journal of Information Management, 2016
D. K. Maduku, M. Mpinganjira, H. Duh
semanticscholar +1 more source
D. K. Maduku, M. Mpinganjira, H. Duh
semanticscholar +1 more source
How artificial intelligence will change the future of marketing
Journal of the Academy of Marketing Science, 2019Thomas Davenport +2 more
exaly
Uniting the Tribes: Using Text for Marketing Insight
Journal of Marketing, 2020Ashlee Humphreys +2 more
exaly