Results 51 to 60 of about 218 (130)

Tingles and Society: The Emotional Experience of ASMR as a Social Phenomenon

Sociological Inquiry, Volume 95, Issue 3, Page 612-631, August 2025.
ASMR (“Autonomous Sensory Meridian Response”) is commonly defined as an emotional experience of a tingling sensation in the head and neck. It is said to be triggered by certain auditory, visual, interpersonal, tactile, and often socially intimate stimuli. A great many people around the world reportedly experience ASMR regularly.
Michael Grothe‐Hammer
wiley   +1 more source

A Follow‐Up Study on the Visiting Behavior After the Seoul Halloween Crowd Crush: Can Nostalgia Activate Revisit Intentions?

International Journal of Tourism Research, Volume 27, Issue 4, July/August 2025.
ABSTRACT The current study designed a sequential structural equation modeling, including multidimensions of nostalgia (i.e., food, event, environment, and staff), place attachment, desire, and revisit intentions. In order to understand revisit behavior after the tragedy in Itaewon, the study deepened the framework by discovering the moderating role of ...
Kyuhyeon Joo
wiley   +1 more source

How Flavorsome Was That Movie? Using a Bayesian Network Approach to Understand How Audiovisual Stimuli Influence Emotions and Flavor Perception

Food Frontiers, Volume 6, Issue 3, Page 1323-1342, May 2025.
ABSTRACT This study utilized the temporal check‐all‐that‐apply (TCATA) approach to investigate the impact of viewing video clips on the perception of ice cream. The association between subjectively rated emotions and their electrophysiological correlates was further explored using Bayesian network (BN) modelling.
Yi Hsuan Tiffany Lin, Daniel Shepherd, Kevin Kantono, Yifan Dai, Nazimah Hamid   +4 more
wiley   +1 more source

The Moderating Role of Immersion on the Motives of Watching Mukbang and its Consumption: An Extended Uses and Gratifications Approach

SAGE Open
The popularity of Mukbang has become a global trend, thus understanding why people watch Mukbang videos can shed light on cultural shifts and consumerism.
Tak Jie Chan, Nur Afiqah Mat Suhairi, Nur Hazirah Afiqah Khairul Ezwan, Yang Tian, Tengku Siti Aisha Tengku Mohd Azzman Shariffadeen, Syafiqah Mohd Tajuddin   +5 more
doaj   +1 more source

Seeing Is Ordering: The Influence of Mukbang Video Types on Consumers’ Immediate Ordering Intention

Foods
With the rapid growth of short-video platforms and online food-delivery services, mukbang short videos have become an important influence on consumers’ immediate food-related decisions.
Hui Tian, Xiaojing Qin, Defang Sha, Mengyao Li   +3 more
doaj   +1 more source

How will individual streaming platforms disrupt the entertainment and retail industries? Insights from Mukbang phenomenon [PDF]

Digital Transformation and Society
Purpose – Mukbang is a live-streaming format where hosts, often referred to as broadcast jockeys (BJs) or streamers, eat copious amounts of food while engaging with their audience through commentary and reactions.
Ho-Chang Chae
doaj   +1 more source

Examining Stickiness Behavior in TikTok Live Streaming Through the Lens of Sociotechnical Systems: An Asymmetric Approach Utilizing Fuzzy Set Qualitative Comparative Analysis

Human Behavior and Emerging Technologies, Volume 2025, Issue 1, 2025.
This study examines viewer stickiness in TikTok live streaming through a sociotechnical lens, asking how specific combinations of social and technical elements produce stronger versus weaker retention. Using fuzzy set qualitative comparative analysis on survey data from Indonesian viewers (N = 665) and complementing these configurational results with a
Wen-Ling Hsu, Andri Dayarana K. Silalahi, Do Thi Thanh Phuong, Ixora Javanisa Eunike, Dalianus Riantama, Dan-Cristian Dabija   +5 more
wiley   +1 more source

The Effects of Mukbang Watching on Enteral Feeding Intolerance Among Critically Ill Patients: Study Protocol for a Randomized Controlled Trail

Patient Preference and Adherence, 2023
Yao Yin, Chao-Feng Fan Department of Neurosurgery, West China Hospital, West China School of Nursing, Sichuan University, Chengdu, Sichuan, People’s Republic of ChinaCorrespondence: Chao-Feng Fan, Department of Neurosurgery, West China Hospital, West ...
Yin Y, Fan CF
doaj  

Does Watching Mukbangs Help You Diet? The Effect of the Mukbang on the Desire to Eat

, 2019
81 pages ; While previous literature suggests that food videos motivate people to eat more, many Asian women watch the mukbang, an online eating broadcast where the host consumes large amounts of food, to diet and might get vicarious satiation. The current study is designed to find the effect of the mukbang on dieters. Two randomized controlled studies
openaire   +2 more sources

Conforming and Resisting: Going Beyond the Male Gaze in Mukbang

Journal of Education, Humanities and Social Sciences, 2023
The paper will present and analyze internet Mukbang, a video-recorded broadcast that portrays a “host” eating large amounts of food, as a feminist pop cultural artifact. First, the paper will demonstrate the importance of internet Mukbang by showing how it meets the definition of pop culture laid out by John Storey.
openaire   +1 more source