Results 61 to 70 of about 966 (159)

Media Happiness of the Audience of “Mukbang”

Learning & Education, 2020
This paper studies the media happiness of live broadcast audiences in the process of communication from the We media live broadcasting platform. Through the analysis of the live broadcast platform “Mukbang” cases, we find that “Mukbang” has the effect of Mood switching utility, Interpersonal utility and Self confirmation utility on the audiences, which
openaire   +2 more sources

HUBUNGAN KEBIASAAN MENONTON MUKBANG, PENGETAHUAN GIZI DAN TINGKAT STRES DENGAN PERUBAHAN PERILAKU MAKAN NEGATIF PADA PENGGEMAR MUKBANG DI MEDIA SOSIAL INSTAGRAM

Journal of Nutrition College, 2021
Background: Nowadays, Mukbang video is very popular on social media, especially Instagram, also known as an eating show which is a host doing a consumes various quantities of food. Teenager has an impressionable characteristic which can affect a person to imitate “negative-eating” behaviour, such as the food-vloggers did on the Mukbang video.
Dea Sofa Amalia, Rachmanida Nuzrina, Nazhif Gifari, Dudung Angkasa, Laras Sitoayu   +4 more
openaire   +2 more sources

A Follow‐Up Study on the Visiting Behavior After the Seoul Halloween Crowd Crush: Can Nostalgia Activate Revisit Intentions?

International Journal of Tourism Research, Volume 27, Issue 4, July/August 2025.
ABSTRACT The current study designed a sequential structural equation modeling, including multidimensions of nostalgia (i.e., food, event, environment, and staff), place attachment, desire, and revisit intentions. In order to understand revisit behavior after the tragedy in Itaewon, the study deepened the framework by discovering the moderating role of ...
Kyuhyeon Joo
wiley   +1 more source

How Flavorsome Was That Movie? Using a Bayesian Network Approach to Understand How Audiovisual Stimuli Influence Emotions and Flavor Perception

Food Frontiers, Volume 6, Issue 3, Page 1323-1342, May 2025.
ABSTRACT This study utilized the temporal check‐all‐that‐apply (TCATA) approach to investigate the impact of viewing video clips on the perception of ice cream. The association between subjectively rated emotions and their electrophysiological correlates was further explored using Bayesian network (BN) modelling.
Yi Hsuan Tiffany Lin, Daniel Shepherd, Kevin Kantono, Yifan Dai, Nazimah Hamid   +4 more
wiley   +1 more source

How will individual streaming platforms disrupt the entertainment and retail industries? Insights from Mukbang phenomenon [PDF]

Digital Transformation and Society
Purpose – Mukbang is a live-streaming format where hosts, often referred to as broadcast jockeys (BJs) or streamers, eat copious amounts of food while engaging with their audience through commentary and reactions.
Ho-Chang Chae
doaj   +1 more source

KORELASI FENOMENA MUKBANG ‎DENGAN MAKAN BERLEBIH-LEBIHAN ‎MENURUT QURAISH SHIHAB [PDF]

The Quran is the final holy book revealed to Prophet Muhammad, and no heavenly book will be revealed after the Quran. Islam teaches not to forbid good foods that have been made lawful by Allah as sustenance, with the condition of not overindulging in ...
Panjaitan, Hana Pertiwi
core   +2 more sources

Examining Stickiness Behavior in TikTok Live Streaming Through the Lens of Sociotechnical Systems: An Asymmetric Approach Utilizing Fuzzy Set Qualitative Comparative Analysis

Human Behavior and Emerging Technologies, Volume 2025, Issue 1, 2025.
This study examines viewer stickiness in TikTok live streaming through a sociotechnical lens, asking how specific combinations of social and technical elements produce stronger versus weaker retention. Using fuzzy set qualitative comparative analysis on survey data from Indonesian viewers (N = 665) and complementing these configurational results with a
Wen-Ling Hsu, Andri Dayarana K. Silalahi, Do Thi Thanh Phuong, Ixora Javanisa Eunike, Dalianus Riantama, Dan-Cristian Dabija   +5 more
wiley   +1 more source

The Moderating Role of Immersion on the Motives of Watching Mukbang and its Consumption: An Extended Uses and Gratifications Approach

SAGE Open
The popularity of Mukbang has become a global trend, thus understanding why people watch Mukbang videos can shed light on cultural shifts and consumerism.
Tak Jie Chan, Nur Afiqah Mat Suhairi, Nur Hazirah Afiqah Khairul Ezwan, Yang Tian, Tengku Siti Aisha Tengku Mohd Azzman Shariffadeen, Syafiqah Mohd Tajuddin   +5 more
doaj   +1 more source

The Effects of Mukbang Watching on Enteral Feeding Intolerance Among Critically Ill Patients: Study Protocol for a Randomized Controlled Trail

Patient Preference and Adherence, 2023
Yao Yin, Chao-Feng Fan Department of Neurosurgery, West China Hospital, West China School of Nursing, Sichuan University, Chengdu, Sichuan, People’s Republic of ChinaCorrespondence: Chao-Feng Fan, Department of Neurosurgery, West China Hospital, West ...
Yin Y, Fan CF
doaj  

Information Technologies and Consumers’ Well-Being: Latest Research and Future Research Directions [PDF]

, 2023
Since our 2021 call for a special issue in the Journal of Interactive Marketing on Information Technologies and Consumers’ Well-Being, interest in this topic has continued to grow.
Daniele Scarpi, Lia Zarantonello, Martina Benvenuti   +2 more
core   +1 more source