Results 61 to 70 of about 957 (154)
International Journal of Tourism Research, Volume 27, Issue 4, July/August 2025.ABSTRACT The current study designed a sequential structural equation modeling, including multidimensions of nostalgia (i.e., food, event, environment, and staff), place attachment, desire, and revisit intentions. In order to understand revisit behavior after the tragedy in Itaewon, the study deepened the framework by discovering the moderating role of ...
Kyuhyeon Joo
wiley +1 more source
Media Happiness of the Audience of “Mukbang”
Learning & Education, 2020 This paper studies the media happiness of live broadcast audiences in the process of communication from the We media live broadcasting platform. Through the analysis of the live broadcast platform “Mukbang” cases, we find that “Mukbang” has the effect of Mood switching utility, Interpersonal utility and Self confirmation utility on the audiences, which
openaire +2 more sources
Journal of Nutrition College, 2021 Background: Nowadays, Mukbang video is very popular on social media, especially Instagram, also known as an eating show which is a host doing a consumes various quantities of food. Teenager has an impressionable characteristic which can affect a person to imitate “negative-eating” behaviour, such as the food-vloggers did on the Mukbang video.
Dea Sofa Amalia +4 more
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Food Frontiers, Volume 6, Issue 3, Page 1323-1342, May 2025.ABSTRACT This study utilized the temporal check‐all‐that‐apply (TCATA) approach to investigate the impact of viewing video clips on the perception of ice cream. The association between subjectively rated emotions and their electrophysiological correlates was further explored using Bayesian network (BN) modelling.
Yi Hsuan Tiffany Lin +4 more
wiley +1 more source
How will individual streaming platforms disrupt the entertainment and retail industries? Insights from Mukbang phenomenon [PDF]
Digital Transformation and SocietyPurpose – Mukbang is a live-streaming format where hosts, often referred to as broadcast jockeys (BJs) or streamers, eat copious amounts of food while engaging with their audience through commentary and reactions.
Ho-Chang Chae
doaj +1 more source
, 2020 The digital world is just another reality, alongside all the other parallel universes. It is similar to dreams, reflect- ing our fear and desire. When we are not conscious, the particles from our mind will travel freely and construct dreams.
Li, Zihan Iris
core +1 more source
Human Behavior and Emerging Technologies, Volume 2025, Issue 1, 2025.This study examines viewer stickiness in TikTok live streaming through a sociotechnical lens, asking how specific combinations of social and technical elements produce stronger versus weaker retention. Using fuzzy set qualitative comparative analysis on survey data from Indonesian viewers (N = 665) and complementing these configurational results with a
Wen-Ling Hsu +5 more
wiley +1 more source
Mukbang Streamers in China: Wanghong as Industry, Laborer, and Exemplar of Social Transformation
International Journal of Communication, 2023 Wanghong studies are emerging as an important field in international communication studies, but scarce research focuses on particular subgenres of wanghong.
Sijun Shen
doaj +2 more sources
Patient Preference and Adherence, 2023 Yao Yin, Chao-Feng Fan Department of Neurosurgery, West China Hospital, West China School of Nursing, Sichuan University, Chengdu, Sichuan, People’s Republic of ChinaCorrespondence: Chao-Feng Fan, Department of Neurosurgery, West China Hospital, West ...
Yin Y, Fan CF
doaj
KORELASI FENOMENA MUKBANG DENGAN MAKAN BERLEBIH-LEBIHAN MENURUT QURAISH SHIHAB [PDF]
The Quran is the final holy book revealed to Prophet Muhammad, and no heavenly book will be revealed after the Quran. Islam teaches not to forbid good foods that have been made lawful by Allah as sustenance, with the condition of not overindulging in ...
Panjaitan, Hana Pertiwi
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