Understanding Social Media Users’ Mukbang Content Watching: Integrating TAM and ECM
Sustainability, 2023 The purpose of this research is to examine the precursors of a social media user’s purchase intention and intention to watch mukbang content. This study collected empirical data from 399 social media users who had viewed mukbang content and used smart PLS to analyze the data. This analysis found that vicarious satisfaction and attractiveness of content
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KONTEN YOUTUBE TENTANG MUKBANG DALAM PERSPEKTIF ADAB MAKAN MENURUT ANALISIS SYIAR ISLAM [PDF]
, 2021 ABSTRAK Dengan adanya kemajuan teknologi di era Milenial saat ini dan berbagai macam Konten pada Media Sosial terutama dalam hal ini adalah Youtube maka hadirlah budaya baru yang dapat mempengaruhi perilaku masyarakat melalui sebuah Konten Mukbang ...
Dafne, Gita Setyanti
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Food Consumption Preference Amongst Young Adults Based on Social Media Influence in Malaysia [PDF]
Food consumption amongst young adults has potentially been influenced by social media. Businesses also utilize social media as a medium of promotion.
Ahmad, Norsiah +2 more
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Fenomena Mukbang Dalam Konten Youtube Perspektif Hadis [PDF]
, 2023 This thesis is entitled "The Mukbang Phenomenon in Youtube Content from the Hadith Perspective". This research is motivated by the phenomenon of mukbang on social media which is currently popular nowadays.
Heni Lestari, Heni Lestari
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Mukbang – etnografia wizualna / etnografia zmysłów
Studia Etnologiczne i AntropologiczneNiniejszy artykuł przedstawia analizę jakościową treści (etnograficzną i socjologiczną) jednego z trendów internetowych na YouTubie – mukbangów. Filmiki z tej kategorii definiuje się jako pokazujące jedzenie na żywo, często w połączeniu z rozmową lub komentarzem.
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Does Watching Mukbangs Help You Diet? The Effect of the Mukbang on the Desire to Eat
, 2019 81 pages ; While previous literature suggests that food videos motivate people to eat more, many Asian women watch the mukbang, an online eating broadcast where the host consumes large amounts of food, to diet and might get vicarious satiation. The current study is designed to find the effect of the mukbang on dieters. Two randomized controlled studies
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Dampak Mukbang terhadap Perekonomian Syariah: Peluang dan Tantangan di Era Digital 2024 [PDF]
Fenomena mukbang yang berasal dari Korea Selatan, telah menjadi tren global yang memengaruhi perilaku konsumsi, khususnya di kalangan generasi muda di Indonesia.
Sari, Nopita
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Eating Disorders in Islamic Law Perspective: Study of Anorexia, Bulimia and Binge Eating among Muslims [PDF]
This study examines the phenomenon of eating disorders, specifically anorexia, and bulimia, from an Islamic legal perspective with two main objectives: first, to identify awareness, familiarity, and experience of eating disorders among Muslims; second ...
Barmawi +2 more
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A Study on Potential Health Issues Behind the Popularity of “Mukbang” in China [PDF]
, 2020 Mukbang, in which people broadcast themselves eating large quantities, started to enter the Chinese market around 2014 and gradually became popular. In this thesis, by analyzing the encodings of mukbang videos on Kuaishou, the shared themes across videos
Wang, Shan
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Psychometric Evaluation of the Italian Mukbang Addiction Scale
Journal of Technology in Behavioral ScienceAbstract Problematic mukbang use is a new area of research, and psychometric instruments are needed for cross-cultural comparisons. The Mukbang Addiction Scale (MAS) is a psychometric instrument that was developed to assess problematic mukbang watching.
Paolo Soraci +5 more
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